Start with Why: Let your beliefs fuel your Customer Experience
What is the “why” behind your customer experience? I imagine that most of us have been in a situation where […]
CX
Customer Feedback – Listen, Act, Win
Customer Feedback A Chinese philosopher once said, “Talk doesn’t cook rice.” You might also have heard that action speaks louder […]
Text analytics 101
It is an alchemist’s blend of art and science when it comes to qualitative marketing research. The analysis of open-ended […]
Market research is useful for tying together loose ends
Sometimes it is difficult to tie the loose ends together, but for those of us in market research, this is […]
Frequent Flyer Feedback: Airline Customer Experience
Airline Customer Experience There’s no doubt that the airline industry is big business. Flyers spend about $750B annually to move […]
