Voice of Customer Program: How to Build and Strengthen It
A voice of customer program is a structured way to collect, analyze, and act on what customers say about a […]
CX
A Case for Empowerment and Being Bold — Tuesday CX Thoughts
In my last Tuesday CX Thoughts article, I told a story about a bad experience I had with a rental […]
Winning the Internal CX Battles — Tuesday CX Thoughts
With all the talk of proving ROI and delivering value, constant conversations around what is the correct metric, and wrangling […]
CX Shenanigans: Booth Duty and Beyond — Tuesday CX Thoughts
Check out this week’s video summary below: Three weeks ago, I traveled to Nashville, TN, to attend my first customer […]
Customer Marketing: Strategies, Examples, and How to Start
Customer marketing focuses on turning existing customers into repeat buyers and vocal supporters, instead of spending every dollar chasing new […]
