Winning the Internal CX Battles — Tuesday CX Thoughts
With all the talk of proving ROI and delivering value, constant conversations around what is the correct metric, and wrangling […]
CX
CX Shenanigans: Booth Duty and Beyond — Tuesday CX Thoughts
Check out this week’s video summary below: Three weeks ago, I traveled to Nashville, TN, to attend my first customer […]
Customer Marketing: Strategies, Examples, and How to Start
Customer marketing focuses on turning existing customers into repeat buyers and vocal supporters, instead of spending every dollar chasing new […]
Positive Correlation: What It Is, Importance & How It Works
Correlation, the statistical measure of relationships between variables, illuminates how changes in one variable correspond with changes in another. Expressly, […]
Types of Journey Maps and When to Use Each
There are six main types of journey maps: current state, future state, day-in-the-life, service blueprint, persona-based, and customer lifecycle. Each […]
