“You learn when you listen. You earn when you listen.” —Harvey Mackay
Revenue at risk? Are your customers dissatisfied?
Did you know U.S businesses annually lose an estimated $83 billion due to dissatisfied customers? What does this figure indicate? Well, the answer is very simple. Business revenue and customer satisfaction are most certainly correlated.

According to a recent study, only 28% of B2B clients fall under the “fully engaged” category. That’s shocking, as disengaged customers are a sign of revenue at risk. Businesses, small and big, always need to keep customer loyalty as their primary priority and create ways to handle customers.
Understanding your organization’s present-day situation, adapting to changes to avoid revenue adversities and also being updated about the latest customer engagement/satisfaction trends using tools like customer effort score or net promoter score is the key to the efficient management of revenue at risk.