• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
QuestionPro

QuestionPro

questionpro logo
  • Products
    survey software iconSurvey softwareEasy to use and accessible for everyone. Design, send and analyze online surveys.research edition iconResearch SuiteA suite of enterprise-grade research tools for market research professionals.CX iconCustomer ExperienceExperiences change the world. Deliver the best with our CX management software.WF iconEmployee ExperienceCreate the best employee experience and act on real-time data from end to end.
  • Solutions
    IndustriesGamingAutomotiveSports and eventsEducationGovernment
    Travel & HospitalityFinancial ServicesHealthcareCannabisTechnology
    Use CaseAskWhyCommunitiesAudienceContactless surveysMobile
    LivePollsMember ExperienceGDPRPositive People Science360 Feedback Surveys
  • Resources
    BlogeBooksSurvey TemplatesCase StudiesTrainingHelp center
  • Features
  • Pricing
Language
  • English
  • Español (Spanish)
  • Português (Portuguese (Brazil))
  • Nederlands (Dutch)
  • العربية (Arabic)
  • Français (French)
  • Italiano (Italian)
  • 日本語 (Japanese)
  • Türkçe (Turkish)
  • Svenska (Swedish)
  • Hebrew IL (Hebrew)
  • ไทย (Thai)
  • Deutsch (German)
  • Portuguese de Portugal (Portuguese (Portugal))
Call Us
+1 800 531 0228 +1 (647) 956-1242 +52 999 402 4079 +49 301 663 5782 +44 20 3650 3166 +81-3-6869-1954 +61 2 8074 5080 +971 529 852 540
Log In Log In
SIGN UP FREE

Home Uncategorized

Growing Business: The Terms and Numbers Do Matter

imageTerms are important in growing a business. Let us consider two very important terms: Employee, Human Assets.

Employee. There’s a tone of feudal ownership, of me boss – you worker, me worth more – you worth not so much, that is offensive to anyone categorized as employee.

Human Asset. The same sentiment is found with the term human asset. It is hard not to hear slave in that term. Assets are inanimate objects, with no heart no dreams no passions of their own. The term human assets denotes the human, you and I, who are owned and directed with no free will, to engage or not, who cares about our meaning…towards the corporate goals.

Disclaimer: Hold on. I stand on this side of the economic river. Workers of the world unite is as patronizing as Human assets are a corporation’s number one asset. Karl, you and Vlady, were no different than those you criticized.

These terms have created business culture best described with this term: uncaring. And the numbers generated from this  term do matter:

29%. Paul Herr, author of Primal Management, references a recent Gallup Poll that found only 29% of workers care about their work.  There is so much disconnect and dysfunction in this statistic. The majority, 71%, in a company labeled as workers do not care about their work.

That is the problem. These terms, employee and human assets, and their tones and meanings are bandied about freely when discussing how to grow a business. And we have grown so many businesses with these terms we can see the results: 29% of us, you and I, do not care.

We  lack the words to create a world where we, that is still you and I, can find and create purpose and meaning in our life, together or separately or back-and-forth, join together for common goals and then join others for the same purpose, recognize our strengths and contributions,  create a brand worth admiring, create a brand whose value justifies a price with sufficient margins to generate positive cash-flows.

There are some words in that last paragraph that may be squishy to some readers. We,  or find and create purpose and meaning in our life…common goals or join others…very squishy. They are very squishy if you look at your company’s reports that show in hard numbers the results of those squishy words as they are brought to life, or not,  in your company.

The squishy words brought to life create the rich, literally, filling (and stakeholder reports) in a company.

Purpose and meaning, common goals, recognition and praise, joining others to innovate new products to carve and claim a new territory, all work to create a brand that evokes pride in those who create and share it whether it is …(suggest a new term in comments, please) employees or human assets doing it or your customers sharing it in word-of-mouth or your partners and vendors seeking closer relationships for their common goals. (Relationships is a very squishy word.)

You say that is a little vague? You’re right.  Here are some harder numbers that reflect our choice or our lack of choice of words to describe those who make a brand happen (that’s you and I, again) :

2 of 10 and 10%. According to a recent study by the Institute for Corporate Productivity (i4cp) two of 10 companies said that just 10% [of their employees] could echo their mission statement.

Yawn. Who cares much less knows about a ‘mission statement’. Ok.

40%. Eric Brody at Healthy Conversations shared this recently:

In a recent article on MarketingProfs, Gallup research of 300,000 businesses indicated that 75-80% of employees are achieving much less and feeling far less enthusiastic about their work than they could be. If all your employees were “fully engaged,” Gallup reported, your customers would be 70% more loyal, your turnover would drop by 70%, and your profits would jump 40%. Last, Gallup found that great employees also tend to engender “passionate” customers.

Would you like to be part of a culture whose results generated 40% more profit, where the numbers of disgruntled alienated colleagues would drop by 70% or more…?

Now you may sense a whiff of that rich filling shared in stakeholder’s reports where an organization can find the terms to create their world.

3 and $0. Mary Corbitt Clark, Executive Director of Winning Workplaces (That’s a term we can use…), shared three things you can do to create a winning workplace. They cost $0.

Talk to employees.

Share information with employees.

Bring people together to solve problems.

I like that last term...people. (Learning new vocabulary is a work in progress)

Bottom line ( a hard term)

Would you be willing to take these three steps if:

  • your profits rose by 40%
  • your people turnover costs dropped by 70%

Terms and numbers. They do matter. Terms first create our world. Numbers report our successes.

About the author: Zane Safrit’s passion is small business and the operations excellence required to deliver a product that creates word-of-mouth, customer referrals and instills pride in those whose passion created it. He previously served as CEO of a small business. Zane’s blog can be found at Zane Safrit.

SHARE THIS ARTICLE:

About the author
Ivana Taylor
Ivana Taylor provides DIY Marketing advice, marketing trends and marketing how-to tips and strategies for small business owners and CEOs.
View all posts by Ivana Taylor

Primary Sidebar

Gain insights with 80+ features for free

Create, Send and Analyze Your Online Survey in under 5 mins!

Create a Free Account

RELATED ARTICLES

HubSpot - QuestionPro Integration

Survey Management System: Key Features Every Business Needs

Dec 27,2024

HubSpot - QuestionPro Integration

Customer Happiness: What it is & How to Measure + Achieve It?

Jun 14,2022

HubSpot - QuestionPro Integration

Johns Hopkins Hospital Patient Experience: Let's Review It

Jul 28,2023

BROWSE BY CATEGORY

  • Academic
  • Academic Research
  • Artificial Intelligence
  • Assessments
  • Audience
  • Brand Awareness
  • Business
  • Case Studies
  • Communities
  • Consumer Insights
  • Customer effort score
  • Customer Engagement
  • Customer Experience
  • Customer Loyalty
  • Customer Research
  • Customer Satisfaction
  • CX
  • Employee Benefits
  • Employee Engagement
  • Employee Engagement
  • Employee Retention
  • Enterprise
  • Events
  • Forms
  • Friday Five
  • General Data Protection Regulation
  • Guest Post
  • Insights Hub
  • Life@QuestionPro
  • LivePolls
  • Market Research
  • Marketing
  • Mobile
  • Mobile App
  • Mobile diaries
  • Mobile Surveys
  • New Features
  • non-profit
  • NPS
  • Online Communities
  • Polls
  • Question Types
  • Questionnaire
  • QuestionPro
  • QuestionPro Products
  • Release Notes
  • Research Tools and Apps
  • Revenue at Risk
  • Startups
  • Survey Templates
  • Surveys
  • Tech News
  • Tips
  • Training
  • Training Tips
  • Trending
  • Tuesday CX Thoughts (TCXT)
  • Uncategorized
  • VOC
  • Webinar
  • Webinars
  • What’s Coming Up
  • Workforce
  • Workforce Intelligence

Footer

MORE LIKE THIS

wells-fargo-nps-2025

Wells Fargo NPS 2025: What Businesses Can Learn

May 19, 2025

word-cloud

Word Cloud: What it is & How to Use QuestionPro Word Cloud?

May 16, 2025

synthetic data and ai - market research

Redefining Research Strategy with AI and Synthetic Data

May 15, 2025

Kohl's-NPS-2025

Kohl’s NPS & Satisfaction in 2025

May 15, 2025

Other categories

  • Academic
  • Academic Research
  • Artificial Intelligence
  • Assessments
  • Audience
  • Brand Awareness
  • Business
  • Case Studies
  • Communities
  • Consumer Insights
  • Customer effort score
  • Customer Engagement
  • Customer Experience
  • Customer Loyalty
  • Customer Research
  • Customer Satisfaction
  • CX
  • Employee Benefits
  • Employee Engagement
  • Employee Engagement
  • Employee Retention
  • Enterprise
  • Events
  • Forms
  • Friday Five
  • General Data Protection Regulation
  • Guest Post
  • Insights Hub
  • Life@QuestionPro
  • LivePolls
  • Market Research
  • Marketing
  • Mobile
  • Mobile App
  • Mobile diaries
  • Mobile Surveys
  • New Features
  • non-profit
  • NPS
  • Online Communities
  • Polls
  • Question Types
  • Questionnaire
  • QuestionPro
  • QuestionPro Products
  • Release Notes
  • Research Tools and Apps
  • Revenue at Risk
  • Startups
  • Survey Templates
  • Surveys
  • Tech News
  • Tips
  • Training
  • Training Tips
  • Trending
  • Tuesday CX Thoughts (TCXT)
  • Uncategorized
  • VOC
  • Webinar
  • Webinars
  • What’s Coming Up
  • Workforce
  • Workforce Intelligence

questionpro-logo-nw
Help center Live Chat SIGN UP FREE
  • Sample questions
  • Sample reports
  • Survey logic
  • Branding
  • Integrations
  • Professional services
  • Security
  • Survey Software
  • Customer Experience
  • Workforce
  • Communities
  • Audience
  • Polls Explore the QuestionPro Poll Software - The World's leading Online Poll Maker & Creator. Create online polls, distribute them using email and multiple other options and start analyzing poll results.
  • Research Edition
  • LivePolls
  • InsightsHub
  • Blog
  • Articles
  • eBooks
  • Survey Templates
  • Case Studies
  • Training
  • Webinars
  • All Plans
  • Nonprofit
  • Academic
  • Qualtrics Alternative Explore the list of features that QuestionPro has compared to Qualtrics and learn how you can get more, for less.
  • SurveyMonkey Alternative
  • VisionCritical Alternative
  • Medallia Alternative
  • Likert Scale Complete Likert Scale Questions, Examples and Surveys for 5, 7 and 9 point scales. Learn everything about Likert Scale with corresponding example for each question and survey demonstrations.
  • Conjoint Analysis
  • Net Promoter Score (NPS) Learn everything about Net Promoter Score (NPS) and the Net Promoter Question. Get a clear view on the universal Net Promoter Score Formula, how to undertake Net Promoter Score Calculation followed by a simple Net Promoter Score Example.
  • Offline Surveys
  • Customer Satisfaction Surveys
  • Employee Survey Software Employee survey software & tool to create, send and analyze employee surveys. Get real-time analysis for employee satisfaction, engagement, work culture and map your employee experience from onboarding to exit!
  • Market Research Survey Software Real-time, automated and advanced market research survey software & tool to create surveys, collect data and analyze results for actionable market insights.
  • GDPR & EU Compliance
  • Employee Experience
  • Customer Journey
  • Synthetic Data
  • About us
  • Executive Team
  • In the news
  • Testimonials
  • Advisory Board
  • Careers
  • Brand
  • Media Kit
  • Contact Us

QuestionPro in your language

  • English
  • Español (Spanish)
  • Português (Portuguese (Brazil))
  • Nederlands (Dutch)
  • العربية (Arabic)
  • Français (French)
  • Italiano (Italian)
  • 日本語 (Japanese)
  • Türkçe (Turkish)
  • Svenska (Swedish)
  • Hebrew IL (Hebrew)
  • ไทย (Thai)
  • Deutsch (German)
  • Portuguese de Portugal (Portuguese (Portugal))

Awards & certificates

  • survey-leader-asia-leader-2023
  • survey-leader-asiapacific-leader-2023
  • survey-leader-enterprise-leader-2023
  • survey-leader-europe-leader-2023
  • survey-leader-latinamerica-leader-2023
  • survey-leader-leader-2023
  • survey-leader-middleeast-leader-2023
  • survey-leader-mid-market-leader-2023
  • survey-leader-small-business-leader-2023
  • survey-leader-unitedkingdom-leader-2023
  • survey-momentumleader-leader-2023
  • bbb-acredited
The Experience Journal

Find innovative ideas about Experience Management from the experts

  • © 2022 QuestionPro Survey Software | +1 (800) 531 0228
  • Sitemap
  • Privacy Statement
  • Terms of Use