As part of our research and consulting practice, I get asked to review a lot of projects on Conjoint Analysis. […]
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Benchmarking – A Live Experiment in Co-Creation – Are you ready for this?
Last week as we were batting around our “Web Analytics” integration strategy (Omniture, Google Analytics) – we thought up of […]
Growing Business: The Terms and Numbers Do Matter
Terms are important in growing a business. Let us consider two very important terms: Employee, Human Assets. Employee. There’s a […]
How to Reduce Buyers Remorse
Have you noticed that the political pundits have been using the term “Buyers Remorse” in relation to how Wall Street […]
Use These Customer Communication Tools to Add Sales Power Without Adding Sales People
If you’ve already got a customer list for doing research, doesn’t it stand to reason that you would use that […]