Buying a car used to be a rite of passage in an American’s life, but after seven straight years of growth in new vehicle sales, 2017 reported a decline of 1.8%, with 17.2 million cars…

Judgmental Sampling Definition Judgmental sampling, also called purposive sampling or authoritative sampling, is a non-probability sampling technique in which the sample members are chosen only on the basis of the researcher’s knowledge and judgment. As…

Quota Sampling Definition Quota Sampling is a non-probability sampling method in which researchers can form a sample involving individuals that represent a population and are chosen according to traits or qualities. Researchers can decide the…

It’s that time again—when we scour the internet for the most interesting, colorful, well-designed infographics of the month, and this month’s group is no exception. From AI in healthcare, to investment tips for 20-year-olds, we…

Hear that? That’s the sound of moms across the country rejoicing and children crying. And that means it’s almost time for kiddos to head back to school after summer vacation. But heading back to school…

Creativity is indispensable to branding and any marketing strategy in general. It was Albert Einstein who famously said, “Imagination is more important than knowledge.” The problem is when creative departments overlook “knowledge” in their initiatives….