SMS can help you reach out to people easily and instantly, wherever they are. So, why not use SMS for sending out surveys and reaching your targeted customers in an instant?
Along with emails, SMS are another best means to collect feedback from your customers.
The benefits of SMS surveys include:

An instant way to reach out to customers
For customers, checking SMS is convenient and easy
Increased response rates
Reach a wider range of people
Increase customer engagement along the customer journey

SMS Survey distribution with QuestionPro
CX Question pro allows you to utilize all the benefits stated above….

It’s always disappointing when you see a decreased number of responses to your surveys. You know people are either ignoring your emails or have unsubscribed to them. The next action that comes to your mind immediately is wondering who these customers are and why are they unsubscribing your emails. Let us help you find out!
On a platform like QuestionPro CX, you cannot afford to lose your potential customers who might be unsubscribing your emails.

How do you measure the success of your email surveys?
Most of the time you measure that by the number of people who have taken your survey. To figure out if your email campaign is successful, you need to know how many emails were delivered in a certain period of time and how many of them were opened….

When you have a list of customers to send surveys to, there are certain criteria already associated with each customer which determines which survey they should respond to. In the past, while sending out an invite, you would need to explicitly select the survey every time in any CX system. For example, to send out a product returns experience survey in any CX system, you would have to import files with customer details of the returns transaction that matches the details being surveyed.

Automation is here to change the way we track and analyze the customer journey. Now you can experience the power of automation with our automated sentiment analysis tool. Add sentiment analysis to your CX dashboard report and it will automatically analyze and self-categorize specific topics and reoccurring themes that are being talked about. You will be able to manage, merge, mute, and apply filters to the tagged themes to dive deeper into analyzing customer sentiment.

When creating a customer experience program, it’s important to track how well you are able to reach and engage your customers along the customer journey. One of those ways is through email. Monitoring emails sent on a continual basis will provide valuable data at every engagement point and will help track any changes to customer behavior along the way.