Good market research is one of the important factors behind the success of any organization, no matter what the size is – be it a lean startup or a large-scale enterprise. It is necessary to analyze whether the new product or idea will be accepted by the people or not. While there are a number of ways to collect feedback, online survey app provides an easy and affordable solution….

The urban dictionary definition of “you can’t your have cake and eat it too” is essentially saying “you can’t have two desirable but contradictory options – you have to choose.” This is a common paradigm for researchers in consumer insights when it comes to response rates and data quality. 
Response rates fall as survey complexity goes up –

Every good idea should be supported by extensive research. Businesses can’t afford to go to market with a new product that hasn’t been properly researched. If you’re unconvinced, let us remind you of “new Coke”, which was launched in 1985 after Coca-Cola lost market share to their rival, Pepsi. Coke’s decision to alter their traditional recipe resulted in major outcry from consumers, who inundated the company’s call centers with more than 400,000 complaints.

It’s not breaking the news that the way we conduct market research is changing. The research industry is evolving with technological advances such as mobile phones, which allow you to conduct panel research and collect data easier and faster than the traditional landline surveys. But, one important thing to remember: the data is only as good as your panel.

America’s favorite day to eat wings, drink beer and sit on the couch is nearly here. The first Super Bowl game was played in 1967, and over the past 51 years, has grown into quite a spectacle. This year, more than 188.5 million people are expected to tune in for Sunday’s festivities. If sports aren’t your thing, then you’re part of the 24% of Americans who watch it for the attention-grabbing commercials….

The times they are a-changin’. Little known fact: Bob Dylan was singing about market research. Market research is changing, and smart businesses are seizing the opportunity to use smartphones to gather data in a timely, efficient way. There are two options when conducting market research in the mobile world: in-app surveys and mobile-optimized surveys that are housed on a webpage and accessed from a smartphone.