Brand Net Promoter Score (NPS) is a way to measure customer loyalty and, hence gives an idea about the company’s health. It is calculated based on a simple question: “How likely are you to recommend our business to a friend or colleague?” The results can either make organizations happy or drive them to act towards improving customer satisfaction….

Like many companies, you might be doing a quarterly or annual employee performance review. You might also run an evaluation survey to understand how they feel about the workplace. Employee performance is dynamic and constantly evolving,  and so your performance feedback mechanism should constantly change. Real-time feedback tools transform performance management into an agile, continuous feedback process.  

The Pew Research center recently published a research paper on respondent focus and data quality. The synopsis of the research paper states:
“Forced-choice questions yield more accurate data than select-all-that-apply lists”

What does this mean?
The research by Pew indicated that folks are not paying attention to multiple-choice questions – in jogging their memory and cognitive ability to recall and respond –…

Survey solutions are used to perform market research and gain insights into people’s choices, opinions, and experiences. Surveys are used in n number of situations, ranging from listening to the voice of customer, measuring employee satisfaction or launching a new product.
According to an online research firm Statista, 36% of the total market research spend was on market measurement, usage, and attitude studies.

Business intelligence comes under the general category of applications that are used for collecting, storing, analyzing, and sharing data to help users make better and faster business decisions. With varied data collection tools, businesses and researchers have gained access to a large amount of data than before. However, the data itself isn’t enough to generate insights.

Conjoint analysis is a statistical method to find how people make choices and decisions. Respondents are shown different combinations of various product attributes such as benefits, features, pricing, etc. Analytics software for conjoint analysis lets survey creators design, distribute and generate reports from survey responses.
Enterprises need to make decisions that are backed by data.