Surveys are the perfect tools to gauge customers, employees, or even public opinions related to a specific issue or a brand. The survey format and its design play a pivotal role in ensuring greater engagement and an enhanced response rate. 
A research study with an appealing questionnaire design is very much necessary to determine readability, engagement, and interaction.

When it comes to surveys, high response rates typically depend on these seven checkpoints:

How well surveys are written for their target audience
The length of a survey – short vs. long
The respondent profile type – who are these people? B2B vs B2C
The number of responses required
The experience of taking the survey – how easy it is to complete it on various devices
How the survey is sent
When the survey invitation is sent

In a world where we compete for the attention of our respondents, how and when we send survey invitations impacts the results….

For many years email has been the optimum choice of communication for marketers and surveyors. Email plays a significant role in reaching people and conveying the message. Therefore, when it comes to the survey distribution, undoubtedly email outweighs. However, there is a bit more to a survey distribution email apart from plugging the survey link and waiting for the best results. 

When we look for the time, more likely we will pull out our phone, tap on our smartwatch, or take a sneak peek in the corner of the desktop. Computers are very good at telling time. For example, give the time in London to a computer, and within seconds it will convert it to the New York time.

Ranemaker Institute is an organization that helps individuals, organizations and cities to understand how to discuss inclusive innovation that builds and maintains financial health. It’s more than the traditional diversity and inclusion training. Studies show that companies in the top quartile for gender, racial and ethnic diversity are more likely to have up to 35% greater financial returns compared with their national industry medians….

QuestionPro users have been happily using smiley questions in their surveys to gather ratings for several attributes in the same question. 
Smiley rating questions are commonly used to get a clear sense of customer satisfaction, gauge customer experience related to a particular product/service or answer other key questions that can be easily rated within the range of happy to sad.