The urban dictionary definition of “you can’t your have cake and eat it too” is essentially saying “you can’t have two desirable but contradictory options – you have to choose.” This is a common paradigm for researchers in consumer insights when it comes to response rates and data quality. 
Response rates fall as survey complexity goes up –

With Marketo, users can log every digital interaction they have with their potential or existing customers, so as to indulge in a relevant conversation with them. When you have an online survey tool integrated with Marketo to measure customer interactions, organizations can optimize their strategies to reach out and engage the audience in order to achieve their business goals.

It’s easy to create a survey but equally difficult to determine who responded to your survey and which response belongs to whom. You cannot guess names or email addresses of the survey respondents as they are anonymous by default. Now, QuestionPro surveys make it possible to identify the survey respondent based on their email address or other personal details mapped to custom variables. 

When it comes to survey and insights technology, our development goal is to help our customers build surveys like an expert. The survey logic update is one, we are focusing on this month in order to enhance the performance and capabilities of every survey built. This means faster, easier, and most importantly smarter complex surveys that deliver results for crucial business decision making.

The ultimate aim of running a survey is to gain insights into the preferences, likes, dislikes, experiences, and choices of your target audience. Based on it, you can serve them better with your products, services or policies. One of the ways to increase the survey response rates is to incentivize the respondents with rewards. Offering rewards can encourage reluctant audiences to take your survey.

In the 21st century, data is the main ingredient to make insightful decisions. If ingredients possess the capability to make or break a recipe, the quality of data also has a pivotal role in making or breaking important business decisions. According to Gartner research, poor data quality amounts to an average annual loss of $15 million.