Enhance Your Online Research Community
Whether you’re thinking about starting a community, have just started one, or have a seasoned online community, it’s essential to always enhance your online research community and keep in mind the best practices of online community management. This helps with and is centered around having an active and thriving community.
An active and engaged community will help you get your research done quicker, will save you money/budget and will give you more confidence in knowing you’re conducting research with the right audience. I’ve often heard from clients that with a healthy and engaged community they are able to get their research done 3 times cheaper and 10 times quicker than using other traditional methods.
When managing your community, you have more end to end control over not only your members and sample but over the tools that are available to you and your entire business. The reliability and validity of your data will increase due to the control that you have over your group of members.
When talking about community best practices we need to dive into four main areas – Recruitment, Engagement, Data Collection, and Rewards.
Recruitment – Getting the best members into your community to match your research goals.
Engagement – Keeping your community engaged best way to make sure you have an active community.
Data Collection – Collecting data from your community – surveys, polls, ideation, etc.
Rewards – Incentivizing members including a good points system to use.
Putting the best practices around each of these four main areas to use will ensure that you have an active and thriving community.
Do you want to learn more? Please, join our webinar next Wednesday on April 20th. We’ll dive deep into each of these four main areas. Whether you’re an online communities rookie or a seasoned pro, you’ll pick up some tips and tricks that will be extremely valuable.
Please, CLICK HERE to register. Even if you cannot make it, register and we’ll send you the video once complete!
About the Speakers
Richard Millington, Founder & Managing Director, FeverBee
Our special guest speaker is the founder and managing director of FeverBee, and author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Over the past 12 years, Richard has helped to develop over 100+ successful communities, including those for Google, The World Bank, Oracle, Amazon, Autodesk, Lego, The United Nations, Novartis, and many more.
Dan Fleetwood, President – QuestionPro Communities
Dan has over 15 years of market research experience and is passionate about the role that software plays in helping businesses. Dan believes that software can help companies get better feedback, uncover actionable insights, and ultimately develop better products and services. Dan is currently the President of QuestionPro Communities. Prior to that, Dan worked with Survey Analytics and Pacific Market Research.