You’ve seen people with thousands of fans and followers on Twitter and Facebook. You’ve heard stories of people selling services and products and making money with Social Media but you haven’t been able to get any significant amount of followers or generate any interest, much less income, using these tools. You may be ready to shrug this Social Media thing off as a fad.
There are over 300 million users on Facebook alone, with the largest growing demographic being 35 and older. It stands to reason that many of the people who are interacting or have to potential to encounter your brand off line are already on line. Before you throw out this strategy as a complete waste of time, you may just need to tweak a few things to make your brand more attractive and draw people to you.
What separates brands that succeed from brands that fail is the ability to connect and engage.
Here are 3 ways to attract people to your brand:
Build Relevant Content
People don’t care about your brand, unless they feel that your brand cares about them. Position yourself as a resource to your Social Media friends, fans, followers and community by talking about what’s important to them, as it relates to what you do. Successful brands take the talk beyond the product and branch out into conversations that relate peripherally to their brands. Beverage companies talk about parties, insurance brands talk about safety and protecting what you care about most, PR brands talk about how to shine in the community. Social Media is a huge data mine. That’s one of it’s most amazing benefits. Not just data in the traditional sense, of how many people are looking at a site, but relevant data about how people think and feel. If you listen carefully, you’ll be able to build content and have conversations that build trust and make you memorable.
Connect With Communities
To expand your network, so let everyone you know that you’re on Social Meda. Promote your presence on your business cards, websites, other social media sites. Let people know where they can find you. Follow and engage your customers and people on Social Media. Social Media is about conversations. Talk, listen, learn and respond. Talk to people. Share what you think and know, as well as your content, products and services. Balance sharing with promoting. Listen to your customers and respond, show interest in what matters. By interacting and engaging, you’ll be able to make the transition from a company on the outside; you’ll be a trusted member of the community.
Communicate with Consistency
Building and maintaining relationships requires consistency. Once relationships are established, consistent communication within the communities is needed. Be sure to communicate with your Social Media communities regularly. This can be via a status update, blog post or content from other sources. Setting up profiles and then going silent will cause followers to shift to more engaging brands.
About the Author: If you’ve ever wondered how you’re going to build your brand using social media, then pay attention to our our guest columnist today. Staci J. Shelton is a social media expert and blogger who specializes in building and maximizing online relationships.