Cannabis Quiz: Types, Sample Questions, and How to Build One

A cannabis quiz is a short set of questions that sorts people by what they know, how they use cannabis, or which product fits them. Some are playful, like a “which strain are you” personality test. Others are serious, like a screening tool for risky use.

Interest is high. Research found that 15% of U.S. adults say they smoke marijuana, and 47% say they have tried it. That makes cannabis a topic people want to talk about and test themselves on.

In this guide, we’ll break down the four main types of cannabis quizzes, share sample questions, and show you how to build and score one.

What is a cannabis quiz?

A cannabis quiz is a scored questionnaire that tells a person something about cannabis: what they know, how they use it, or which product suits them. Each answer earns points or maps to a result. The taker sees one of three outcomes at the end:

• A score: For example, 6 out of 8 correct.
• A category: For example, “Informed” or “Beginner.”
• A persona: For example, indica, sativa, or hybrid.

That instant feedback is the appeal. People enjoy a result they can read in seconds and share with friends. Publishers get structured answers they can count, compare, and act on.

Why are cannabis quizzes popular right now?

Cannabis is common enough in the U.S. that most adults have an opinion, a story, or a question about it. A quiz turns that curiosity into a two-minute activity. The numbers show how wide the audience is:

• Use: 15% of Americans say they smoke marijuana.
• Past-year use: 23.1% of adults 18 and older used marijuana in 2022 to 2024. The figure for adolescents aged 12 to 17 is 11.0%.
• Attitudes: 68% of Americans supported legalization.
• Changing products: Average THC in seized illegal cannabis rose from 3.96% in 1995 to 16.14% in 2022. Its cannabis overview adds that dispensary flower and concentrates can exceed 40% THC.

Stronger products and shifting laws give knowledge quizzes a real job. People need clear, accurate information, and a short quiz delivers it.

How is a cannabis quiz different from a survey, trivia, or a screening test?

A cannabis quiz scores answers to give the taker a result. A survey collects opinions in bulk, trivia is a game, and a screening test flags risk. The four formats overlap, so people often mix them up.

The line between a quiz and a survey is the result. A survey asks and records. A quiz asks, scores, and answers back.

What are the main types of cannabis quizzes?

Cannabis quizzes fall into four types. Each has a different goal, a different scoring style, and a different audience.

Knowledge quiz

A cannabis knowledge quiz uses right and wrong answers to test facts. Dispensaries use it to train budtenders (retail staff who advise customers). Brands use it to educate buyers. Strong topic areas include:

• Cannabinoids and terpenes
• Consumption methods and onset times
• Label reading and potency
• Local possession and purchase rules
• Safe storage and handling

Personality or strain-match quiz

A cannabis personality quiz has no wrong answers. Each choice points toward a persona, such as indica, sativa, or hybrid. A strain-type quiz sorts takers into those three results.

Because nobody can fail, the tone stays light. These quizzes suit social sharing and seasonal campaigns.

Self-assessment quiz

A self-assessment quiz helps a person reflect on their own use. The best-known example is the Cannabis Use Disorders Identification Test, Revised (CUDIT-R). It has eight questions about the last six months and scores from 0 to 32.

The published cutoffs are:

• 8 or higher: Hazardous use
• 12 or higher: Possible cannabis use disorder

NIDA estimates that 22% to 30% of people who use cannabis have the disorder.

These are screening results, not diagnoses. Clinicians and researchers should run them.

Product or customer-fit quiz

A customer-fit quiz recommends product categories based on stated preferences. A dispensary might ask:

• What effect are you looking for: relaxation, focus, or sleep?
• Which format do you prefer: flower, edible, vape, or topical?
• How experienced are you?
• Which aromas and flavors do you enjoy?

The result is a short list of product types to ask a budtender about. It should never promise a medical outcome.

Which cannabis quiz should you build?

Pick the quiz type by the job you need it to do. Start with your goal, then match the format. Use these rules of thumb:

• Teach staff or customers: Build a knowledge quiz with right and wrong answers.
• Drive shares and traffic: Build a personality quiz with fun, shareable results.
• Help shoppers choose: Build a customer-fit quiz with product-category results.
• Support wellbeing programs: Link to a validated self-assessment run by a qualified professional.
• Learn what the market thinks: Skip the quiz and run a survey instead.

If you have two goals, build two short quizzes. One quiz with a mixed purpose confuses takers and muddies your data.

Example: The hipster or hippie cannabis quiz

QuestionPro published a playful 10-question cannabis quiz around April 20, 2022. It sorts takers into a hipster or a hippie. The questions cover habits, values, and legal awareness, and you can take the original quiz to see it in action.

1. What terminology do you use for cannabis?
2. What is your preferred method of consumption?
3. Do you have a preferred brand?
4. At what time of day do you partake?
5. Are you environmentally conscious?
6. Does legality affect your consumption decision?
7. Do you consume for medicinal reasons, recreational reasons, or both?
8. What does the distinct scent bring to mind?
9. Where do you store your cannabis and supplies?
10. Do you know the legal possession limit?

To score a quiz like this, give each answer a point value on a “hipster” scale and a “hippie” scale. Add up each scale. The higher total sets the result. Add a tiebreaker rule so every taker gets an outcome.

Sample cannabis quiz questions you can adapt

Good questions are short, neutral, and easy to answer on a phone. Use these samples as a starting point and adjust the wording for your audience and state.

Knowledge questions with answers

Personality and preference questions

• Which evening sounds best: a concert, a quiet couch, a trail, or a kitchen?
• Which scent do you reach for: citrus, pine, earthy, or sweet?
• How do you feel about trying a new product: eager, cautious, or never?
• When do you usually partake: before noon, after work, or on weekends?

Cannabis survey questions for dispensary customers

Quizzes and surveys work well together. After the quiz result, ask a few survey questions to learn more. Useful topics include product satisfaction, repurchase intent, reasons for choosing a brand, and barriers to buying more often. Keep the survey short, and always make personal questions optional.

For wording tips, see this guide on avoiding survey bias.

Step-by-step guide to creating a cannabis quiz

You can build a working cannabis quiz in an afternoon. Follow these seven steps.

1. Set one goal.
   Decide whether the quiz should teach, entertain, recommend, or screen.
   
2. Choose the type.
   Match the goal to a knowledge, personality, customer-fit, or self-assessment format.
   
3. Write 8 to 12 questions.
   Use one idea per question and neutral wording. This guide to a multiple choice quiz maker explains stems, distractors, and answer design.
   
4. Add an age gate.
   Ask for age first and match your state’s legal age for adult-use products.
   
5. Set up scoring.
   Assign points to each answer and map score ranges to result pages. QuestionPro’s scoring logic handles this without custom code for basic quizzes.
   
6. Test with a small group.
   Ask five to ten people to take it on their phones and flag confusing items.
   
7. Publish and share.
   Post it on your site, send it by email, or run it live at an event with live polls and quizzes.

If you want a visual walkthrough of ranges and result pages, read how to use the quiz and score feature.

How does scoring work in a cannabis quiz?

Scoring logic is the rule set that gives each answer a point value, adds the points, and sends the taker to the matching result. The rules differ by quiz type.

For a knowledge quiz, award one point per correct answer. On an eight-question quiz, you might label 0 to 3 as “Beginner,” 4 to 6 as “Informed,” and 7 to 8 as “Expert.”

For a personality quiz, keep a separate tally for each persona. The highest tally wins. Write a tiebreaker, such as “the last answer decides.”

For a self-assessment, never invent your own scale. Use the published scoring of a validated tool, like the CUDIT-R cutoffs above. Add a note that tells takers to speak with a health professional.

How do you measure whether a cannabis quiz is working?

Measure a quiz against the goal you set in step one. Raw views tell you little. These checks show whether the quiz actually works:

• Completion rate: Find the single question with the biggest drop-off and rewrite it.
• Item difficulty (knowledge quizzes): If nearly everyone gets an item right, or almost no one does, it adds little. A common rule of thumb flags items answered correctly by over 90% or under 20% of takers.
• Result spread (personality quizzes): If one persona captures most takers, say over 60%, your scoring is likely skewed.
• Share and click rate: Track how many takers share the result or click the next step.
• Opt-in rate: If the quiz captures emails, compare sign-ups to completions.

Review the numbers after the first few hundred responses, then adjust.

What are the common mistakes and risks?

Cannabis content carries legal and ethical risks that most quiz topics do not. Plan for them before you publish.

Content and legal risks

Four risks come up most often:

• Health claims: A result such as “this strain treats anxiety” crosses a line.
• Minors: Do not target or serve them, and check each ad platform’s cannabis policy before you promote the quiz.
• Diagnosis: Never present a screening result as a diagnosis.
• Sensitive data: Collect only what you need, and ask your counsel about state privacy rules.

Keep stereotypes gentle in humor quizzes.

Design mistakes

• Writing quizzes with more than 12 questions
• Using loaded wording that nudges answers
• Offering answer options that do not cover real behavior
• Leaving results vague, with no next step
• Skipping mobile testing

How can a cannabis quiz feed into consumer research?

A quiz creates engagement. Research tests whether what you learned holds across a wider market. The two work best in sequence.

QuestionPro announced a cannabis consumer and budtender audience. QuestionPro Audience now offers:

• 300+ profile data points per member
• Registration checks that remove fraudulent answers
• A respondent portfolio that stops panelists from taking the same survey twice

For an example of turning answers into findings, see QuestionPro’s cannabis survey of budtenders. It reports Blackberry Kush leading for sleep with 18.42% of votes. Use that kind of result as a hypothesis, then test it with your own audience.

Why a good cannabis quiz starts with one clear job

The best cannabis quizzes do one thing well. A knowledge quiz teaches, a personality quiz entertains, a fit quiz helps people shop, and a screening tool points people to professionals.

Choose the job first. Then write short questions, score them with clear rules, test on a phone, and respect the legal and privacy limits of the category. A quiz built that way earns trust, and trust is what brings people back.

Frequently Asked Questions (FAQs)