Nominal Data: Definition, Characteristics, and Examples
In statistical analysis, the level of measurement of variables is crucial since it influences the type of analysis possible. Nominal […]
In statistical analysis, the level of measurement of variables is crucial since it influences the type of analysis possible. Nominal […]
Consumers have a voice, and it’s getting louder. Right now, thousands of customers are sounding off on social media and […]
Decades ago, marketers preferred conducting consumer surveys using paper questionnaires or face-to-face interviews. These modes proved to be highly cumbersome […]
Have you ever thought that all the purchases we make involve a buying process before the time of the transaction? We […]
In this digital era where businesses are in constant communication with their audience via social media, many feel the e-newsletter […]