Customer Experience Strategy – How to get it right!
Customer experience strategy is a lot like the “big data” buzz word – Everyone wants to do it, everyone thinks […]
CX
Predicting the Adoption of AR and VR Technology Through Discrete Choice Conjoint Analysis
Love it or hate it, augmented reality (AR) and virtual reality (VR) is coming to a household near you. Big […]
Revenue weighted NPS: Not all customers are equal (but some are)
Have you calculated the impact of NPS on revenue? Do you know the difference between NPS and revenue weighted NPS? […]
Moving from Customer Experience to Human Experience
When brands strike customer experience strategies, they sometimes tend to forget to take care of the most critical aspect. Human […]
Not Just a Score: 5 Ways to use NPS to Drive Growth
What’s the best way to ensure business growth? Measuring the customer experience with Net Promoter Score (NPS) is key to growing […]
