Measuring customer engagement as a predictor of profitability
How are you currently measuring your marketing effectiveness? If you’re like most people, you might measure your marketing effectiveness by […]
CX
Autodidact – Are Self-Taught Marketers Better Marketers?
In the world of market research it’s extremely easy to get academic about everything. After all, we are practitioners of […]
Are traditional online research panels dead?
Paying it backward I write this, feeling like I have one foot in the past/present and another foot squarely in […]
Challenge Yourself to Do Research That Debunks What You Think is True
I’ve been following the ESOMAR (European Society for Opinion and Market Research) conference which is going on this week. Betty […]
Mobile Survey Response Rates ROCK
With so many new ways of gathering survey information, it can be confusing and risky trying something new. But when […]
