How Can Re-Framing Research as Listening Improve Your Decisions
I have this client that is completely number-obsessed. Sometimes I wonder if they do the research we do to avoid […]
CX
Lovable Innovation Part 3: Five essential philosophies of lovable innovation
Boosting customer loyalty How can companies apply Lovable Innovation principles to consistently capture customers’ hearts? They must build the skills […]
Lovable innovation part 2: Love essential philosophies to deliver lovable products
With lessons from Apple to GM The challenge for companies that desire to implement Lovable Innovation practices is that Love […]
Customer-Driven Innovation: How to Build Products People Love
Customer-driven innovation is the process of creating or improving products, services, and experiences based on what customers need, value, use, […]
Slider Scales Add Flash—and Improve Data Integrity—in Online Surveys
The traditional Likert scale —where survey participants specify their level of agreement with a statement (i.e., agree strongly, agree, neither […]
