Why your business needs online customer reviews

As much as we marketers don’t want another item to add to our plates, there’s something else we need to make sure we’re doing for our businesses if we’re not already: having a presence on online review websites.

I know what you’re thinking. Not another thing to do online! But online social sites are crucial and make it easy for potential customers to find the businesses they seek, as well as leave written praise (or criticism) about their customer experience. You are missing out on potential customers and revenue if you’re not on these social platforms. Here are a few social review sites that can make the difference between profit and loss to your business.

Yelp is the largest social online review site with 78 million unique visitors every month and has become a trusted destination for customers when they are seeking reviews and information about a business. Every business owner should set up a free Yelp account. Yelp is a great tool for business owners to reference when looking to gauge customer service

Foursquare helps people find businesses based on locations to recommend deals and venues. Foursquare has a strong customer user base and additional 1 million businesses use the company’s free tools to help grow and connect with customers. One of its prominent business features is the offer of analytics to help monitor online engagements.

Google+ is one of the most critical recent sites to have a presence on because the mighty Google search engine controls it. So anything your business promotes on Google+ will appear in Google search results.

Grade.us is a new online feature that allows you to set up an accessible webpage for customers to post online reviews. What’s different about Grade.us is the customer goes to one webpage and can leave a review on Yelp, Foursquare, Google+, Yahoo Local – you name it – rather than going to several individual review sites.

Looking to deliver exceptional customer experience? Discover more about how to delight your customer needs at every touchpoint and turn them into brand advocates.

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