Price Testing – aka which price is right
How as market researchers can we help our brethren in marketing, sales and product development assess whether or not our […]
Market Research
Could Social Affinity help you figure out the Christmas gift list?
We all know the struggle! I don’t know a single person that would not stumble with what to give their […]
Can text analytics become more analytical? (part 2)
Last time we talked about the way that “text analytics” typically is not very analytical. Two exercises related to counting […]
Multiple streams
As a trend watcher in the IT space, I have noticed a consistent drumbeat over the last few years. CIOs […]
Can text analytics become more analytical? (part 1)
The term text analytics sounds highly technical. Yet in articles and discussions about this field, the two forms of output […]
