Net Promoter Score (NPS) is the leading indicator of growth. Simple as the number may seem, the results are powerful enough to reduce churn, foster customer loyalty and ultimately enhance customer experience. Whether you run…

How many customer satisfaction surveys have you experienced this week?  In my case, there isn’t a single transaction that I do that doesn’t ask me to rate my experience. It’s getting annoying. As it turns…

We tend to measure customer satisfaction after the customer experience has already happened. But that isn’t when the opinion about the experience is really created. Customer experiences are actually created long before your customer ever…

Everything is going interactive — so why should interactive surveys not be the next thing? Well, you might say that online surveys are online surveys — they are not interactive. We ask the questions and…