Quality, efficiency, service, and reliability are the terms we often hear when we discuss customer satisfaction. Smart businesses know, retaining a customer is an art. But, businesses also need to start measuring customer satisfaction to…

As human beings, our brains are hardwired more sensitive towards negative or unpleasant news. So, it is not at all surprising that recent poll data shows that 95% respondents have taken action as a result…

How to use customer feedback to improve performance
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How to use customer feedback to improve performance There are a lot of ways you can use customer feedback and benefit from it. In this section I will attempt to clarify why gathering client input,…