Market research is a valuable tool, and one that the smartest companies invest in. Companies like Lego, McDonald’s and Apple have been utilizing market research (MR) for years, and dominate their respective markets. But MR is not just for big companies with even bigger budgets; with today’s technology, every company has the ability to conduct research.

Customer Experience and Customer feedback   – we all know it’s important, but we also all want to avoid making our customers feel like they’ve been pressured into replying, let alone feeling like they are being over-surveyed. Let’s look at the general steps to a successful customer feedback survey project.
Start with the customer feedback survey design
The first place to look at customer feedback survey is the survey template itself….

What are Market Research Questions?
Market research questions is a questionnaire that is answered by customers or potential consumers, to understand their perception and opinion on a given subject, typically pertaining to product or service feasibility, understanding consumer needs and interests, and pricing concepts.
For example: A customer survey on market research of an existing product line that focuses on the usefulness of specific features in a product line….

Conjoint Analysis is used when a brand wants to know how important different elements of a decision are. We know from neuroscience that people (people like you and me) cannot put numeric values to how important is, say, flying direct versus flying on your preferred airline. But brands need numeric values when they seek to maximize revenue, profit, customer choice, and satisfaction….

Likert Scale Survey Question
Even those new to survey research have been exposed to the ubiquitous Likert scale. What is a Likert Scale Survey Question?
Likert scale survey question and the strongly agree to strongly disagree framework is a staple in the pantry of questions we regularly use on surveys. In the years I have been involved in constructing surveys and teaching market research I have seen many techniques and question types rise and fall in favor, yet the Likert scale holds its own….