Planning a summer getaway this year? Then you’re part of the 56% of Americans who plan to take a vacation during the upcoming summer months. We know businesses and consumers alike rely on the revenue…

Cluster Sampling and Stratified Sampling are probability sampling techniques with different approaches to create and analyze samples.   Cluster Sampling is a method where the target population is divided into multiple clusters. Some of these…

Consumers, get ready to see even more influencer marketing on your social media channels. According to a study conducted by the Association of National Advertisers (ANA), 75% of advertisers surveyed currently use influencer marketing. 43%…