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Your Effort to Save a Buck on Surveys Is Hurting your Employee Experience

We got that money is tight, and you’re looking for places where you can save, but which platform you choose to survey your employees can be the lifeline of your business. Please think twice before deciding that this is the area to save money. The challenges of having a platform that adopts a one-size-fits-all mentality are significant and should be carefully considered. Choosing a platform that adopts this mentality is like choosing to do your own taxes – sure, it’s a money-saving move in the short run, but the risk of missing out on crucial deductions or ending up in a financial labyrinth is quite high. 

This article explores the limitations of using simple survey analytics from platforms for employee engagement, and how, by doing so, you’re compromising efficiency and company culture.

Let’s start with the basics:

  • Automated reminder emails to people who haven’t completed the survey yet

Unlike basic survey tools, incorporating automated reminders streamlines the process and encourages timely responses from participants who may have overlooked the survey. This not only simplifies the survey experience but also significantly enhances response rates, ultimately providing you with more accurate and comprehensive insights into your workforce.

  • Premade templates and questions made for employees

Simplicity matters. Designed specifically for employees, these ready-to-use resources make survey creation a breeze. Whether you’re new to employee engagement surveys or transitioning from simpler tools, leveraging pre-designed templates and questions ensures your surveys cover the right topics efficiently, saving time and effort in the process.

Proven plans and templates help drive initiatives forward
  • Showing your brand

Branding matters, even in survey makers. Unlike SurveyMonkey’s free version, QuestionPro Workforce lets you add your company logo and branding colors to surveys, giving them a professional touch. It’s a small detail, but it makes your surveys stand out and represents your company in a unique way.

Branded surveys build a cohesive narrative, turning feedback into a strategic asset that reflects and reinforces your company’s unique identity.

And now, for a more advanced approach:

  • No employee roster means a generic approach

One significant drawback of opting for simple survey platforms over more robust ones like QuestionPro Workforce is the absence of an employee roster feature. 

An employee roster is not just a fancy list of names; it’s a fundamental tool for crafting targeted and meaningful culture surveys. An employee roster  allows you to tailor surveys based on departments, teams, or individual roles. 

This targeted approach ensures that the questions resonate with the specific experiences and challenges of each group. Just as you wouldn’t plan a party without knowing your guests’ preferences, crafting effective employee engagement surveys requires a platform that recognizes the importance of a detailed employee roster. 

Don’t settle for a generic approach; choose a survey tool that acknowledges the power of personalization in enhancing the employee experience.

  • Your employees don’t think survey responses are anonymous

In the world of employee engagement, where genuine feedback is the key to improvement, having an anonymity threshold is not just a luxury – it’s a necessity. The lack of an anonymity threshold creates an environment where employees may hesitate to share their honest opinions, concerns, or constructive feedback. 

Do you really want to run a survey where no one is honest? A survey without honesty is just an exercise in collecting data, not a catalyst for positive change. 

Transparency in employee surveys fosters trust, cultivates open communication, and empowers a culture of continuous improvement
  • No manager portal means no decision-makers involved

A manager portal serves as a centralized hub, allowing team leaders and decision-makers to access and interpret survey results tailored to their respective departments or teams. It’s like providing each department head with a personalized compass, ensuring they can navigate the sea of data with precision.

By incorporating a manager portal, QuestionPro Workforce not only empowers managers to make informed decisions but also enhances accountability and engagement at the team level. The manager portal is not just a feature; it’s a strategic tool that transforms raw data into actionable insights, ensuring your organization’s ship is steered in the right direction.

  • No demographic analytics means you only see part of the picture

Demographic analytics, especially within the DEIB framework, isn’t just about numbers; it’s about gaining a profound understanding of the diverse perspectives that shape your workplace. 

Having access to comprehensive demographic analytics ensures that you don’t just see the bigger picture but also understand the individual strokes that compose it, including those essential shades of diversity, equity, inclusion, and belonging.

In conclusion, while it might seem like a smart move to save a few bucks on surveys, choosing simplicity over substance can end up costing your company more in the long run. Regular survey platforms might offer a quick fix, but they lack the essential features needed to truly understand and enhance your employee experience. 

Without an employee roster, anonymity threshold, manager portal, and demographic analytics, you’re essentially navigating the world of employee engagement blindfolded. Investing in a comprehensive survey platform like QuestionPro Workforce ensures that you’re working on creating a workplace where employees feel heard, valued, and understood is the key to fostering long-term success and satisfaction.

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QuestionPro Collaborators
Worldwide team of Content Creation specialists focusing on Research, CX, Workforce, Audience and Education.
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