Surveys: Startup’s best friend

So, you’ve come up with a cool idea, but how do you test the market for your new product or service? What if you could ask 1,000 potential customers about your product, new feature or idea? Would that help you make better decisions, create content or collateral, or gain important insights?

Chances are, if you’re a startup business owner operating on a shoe-string budget, you’re not going to have the resources to carry out in-depth research via traditional methods. Neither do you need to. Online surveys are a cost-effective solution and are used by even the bigger brands to help understand more about customer psychographics, product pricing, etc. By doing your homework before starting your business, you can be assured that your product or service is properly priced and positioned and you are offering the most sought after attributes. This will make your company a powerful force in a competitive business landscape.

We at QuestionPro value the entrepreneurial spirit that continues to drive change in society and the business world and hence has been keen in partnering with blossoming business enterprises across the globe. Adding to this effort was a recent college event of BITS Pilani, Delhi campus called Conquest, 2015 which was Title Sponsored by QuestionPro and attended by its Academic Team. IMG_0133As the prime sponsors, we were invited for a keynote speech to address the students and faculty with snippets of our survey software which would fit the bill right in all the market research studies in their curriculum because of its ease-of-use, broad range of features, and unlimited training and support. The QuestionPro Best Business Idea for a Startup was awarded a cash prize of INR 25,000/- sponsored by our organisation.

Yet another success story.

So let’s know how are you using surveys for your startup? We’d love to learn more, so give us a shout in the comments below.