Thanks to the faithful who follow our blog, for ye shall… inherit some really great stories to kick off the new year!
(BTW: it’s a little strange to write about posts that were published this week but last year. just saying.)
Engagement is so 2014. Here’s what I’m doing in 2015. – The LoveStats Blog
It’s time to personalize our engagement, says Annie Pettit, editor of The LoveStats Blog. Good stuff.
Embracing Change In MR – A Year End Perspective – The Green Book Blog
Edward Appleton sets aside the “shopper research/predictive analytics/holistic analyses/storytelling ability” analysis and instead provides some ‘big picture’ anecdotes from 2014, to help ring-in the new year.
Implicit vs. Explicit Techniques in Market Research – ResearchAccess
What does the singer Cher have in common with eimplicit market research techniques? You’ll just have to read :) One of the top 12 blog posts of 2014 for ResearchAccess.
Online surveys need handling with care – Research-Live
Steve Abbott explaines why extrapolating online survey responses to the online community as a whole can be problematic. And using those responses to represent the offline crowd? Fuhged aboud id.
It’s not how it looks. Originally a Valentine’s Day “Morning Edition” piece on NPR, it’s really quite touching and one of the most popular articles on NPR’s blog in all of 2014. Be sure to watch the slideshow.