As an industry leader in market research, people look to us for thought-provoking content. We love sharing insightful data with our readers, so we curated a list of our top 10 favorite projects from the month of January. Enjoy!
1 – The Cultural Borders of SongsBy: The Pudding, Matt Daniels
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2 – 2018 Edelman Trust BarometerBy: Edelman
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3 – Quantifying What Success Means, According to 2,000 AmericansBy: Visual Capitalist, Jeff Desjardins
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4 – How Consumers Perceive and Respond to LGBTQ-Themed AdsBy: Adweek, Sammy Nickalls
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5 – The Countries Where People Say The News Is Reported AccuratelyBy: Pew Research Center
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6 – How Amazon Makes Their MoneyBy: Marketing Profs, Laura Forer
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7 – Over-the-Top Royal Rumble Stats and RecordsBy: Inside Pulse, Matthew Harrak |
8 – Social Networks and their Importance in eCommerce GatewaysBy: 16Best.net
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9 – The World’s Busiest Air Routes in 2017By: OAG Punctuality League
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10 – How the Smart Speaker is Revolutionizing the HomeBy: QuestionPro Audience Currently, 16.3% of Americans live in a smart home, and that number is expected to increase to 35.6% by 2021. With smart speakers like Amazon Echo, Google Home, and the newly released Apple HomePod, consumers have many options when it comes to transitioning to a smart home. We polled over 450 respondents from our consumer panel to gauge their thoughts on the smart home. 56% of those polled feel smart speakers will have an impact on society in the same way the iPhone has, but only 25% own one. 19% are considering purchasing one. Download the full research here. |
Music is universal to say the least, but how universal? The Pudding can tell you, down to the city. They mapped last month’s #1 songs—with audio—in 3,000 cities around the world to see which songs dominated. Who knew Mauritania loved Despacito?
Edelman has released the results of their annual Trust Barometer, which reports on the public’s level of trust in their government across 28 countries. China leads the pack: a staggering 84% of people trust their government officials, the highest level worldwide.
What does success mean to you? Is it getting your degree? Is it making 6 figures? Is it having a family? Visual Capitalist asked 2,000 Americans to define success (if possible), and then compare their definition to what they have. *Cue tears*
As market research and data addicts, we’re always curious to learn how trending topics influence consumers. Adweek took a study conducted by Hornet to determine the consumer response to LGBTQ ads and created this interesting infographic. What’s most fascinating about this study? More than half of those surveyed (62%) accurately recalled the advertised brand of LGBTQ-themed commercials.
In today’s climate of “fake news” in the U.S., it is fascinating to learn how other countries feel towards their news outlets. While some results weren’t surprising (we’re looking at you, Canada), others were very unexpected. It’s definitely worth a read.
Okay, so we all know that Amazon is the mecca of eCommerce, but how did they transition from an online bookseller to the massive brand they are now? Yes, they sell a lot of products and save you the trouble of going to Target, but how do they make money? This infographic details it all—from net sales to how you can become a seller.
According to Facebook, about 450 million users visit buy-and-sell groups on a monthly basis. From shoppable Instagram feeds to ‘Buy’ buttons on Pinterest and YouTube, social commerce is reshaping the online shopping world as we know it. 16Best, a website which highlights 16 reviews of categorized products, highlights how eCommerce has infiltrated social media in a way you’ve never seen before.
To all of the the road warriors out there, this report provides great insight into the world of travel. One fact: the world’s most crowded flight path is, surprisingly, the 282 mile connection between the South Korean island of Jeju and the capital Seoul.
