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Bivariate Analysis: What is it, Types + Examples

Bivariate analysis is one type of quantitative analysis. It determines where two variables are related. Learn more in this article.

The bivariate analysis allows you to investigate the relationship between two variables. It is useful to determine whether there is a correlation between the variables and, if so, how strong the connection is. For researchers conducting a study, this is incredibly helpful.

This analysis verifies or refutes the causality and association hypothesis. It is useful in making predictions about the value of a dependent variable based on changes to the value of an independent variable.

In this blog, we will look at what bivariate analysis is, its types, and some examples.

Content Index hide
What is bivariate analysis?
Importance of bivariate analysis
Types of bivariate analysis
1. Scatterplots
2. Correlation
3. Regression
4. Chi-square test
5. T-test
6. ANOVA (Analysis of Variance)
Example of bivariate analysis
Investigating the connection between education and income
Investigating the connection between aging and blood pressure
Conclusion

What is bivariate analysis?

Bivariate analysis is a statistical method examining how two different things are related. The bivariate analysis aims to determine if there is a statistical link between the two variables and, if so, how strong and in which direction that link is.

It is a helpful technique for determining how two variables are connected and finding trends and patterns in the data. In statistical analysis, distinguishing between categorical data and numerical data is essential, as categorical data involves distinct categories or labels, while numerical data consists of measurable quantities.

Recognizing bivariate data is a prerequisite for analysis. Data analytics and data analysis are closely related processes that involve extracting insights from data to make informed decisions. Typically, X and Y are two of the measures included. The bivariate data can be understood as a pair (X, Y ).

LEARN ABOUT: Level of Analysis

Importance of bivariate analysis

Bivariate analysis is an important statistical method because it lets researchers look at the relationship between two variables and determine their relationship. This can be helpful in many different kinds of research, such as social science, medicine, marketing, and more.

Here are some reasons why bivariate analysis is important:

  • Bivariate analysis helps identify trends and patterns: It can reveal hidden data trends and patterns by evaluating the relationship between two variables.
  • Bivariate analysis helps identify cause and effect relationships: It can assess if two variables are statistically associated, assisting researchers in establishing which variable causes the other.
  • It helps researchers make predictions: It allows researchers to predict future results by modeling the link between two variables.
  • It helps inform decision-making: Business, public policy, and healthcare decision-making can benefit from bivariate analysis.

The ability to analyze the correlation between two variables is crucial for making sound judgments, and this analysis serves this purpose admirably.

Types of bivariate analysis

Many kinds of bivariate analysis can be used to determine how two variables are related. Here are some of the most common types.

1. Scatterplots

A scatterplot is a graph that shows how two variables are related to each other. It shows the values of one variable on the x-axis and the values of the other variable on the y-axis.

The pattern shows what kind of relationship there is between the two variables and how strong it is.

2. Correlation

Correlation is a statistical measure that shows how strong and in what direction two variables are linked.

A positive correlation means that when one variable goes up, so does the other. A negative correlation shows that when one variable goes up, the other one goes down.

3. Regression

This kind of analysis gives you access to all terms for various instruments that can be used to identify potential relationships between your data points.

The equation for that curve or line can also be provided to you using regression analysis. Additionally, it may show you the correlation coefficient.

4. Chi-square test

The chi-square test is a statistical method for identifying disparities in one or more categories between what was expected and what was observed. The test’s primary premise is to assess the actual data values to see what would be expected if the null hypothesis was valid.

Researchers use this statistical test to compare categorical variables within the same sample group. It also helps to validate or offer context for frequency counts.

5. T-test

A t-test is a statistical test that compares the means of two groups to see if they have a big difference. This analysis is appropriate when comparing the averages of two categories of a categorical variable.

6. ANOVA (Analysis of Variance)

The ANOVA test determines whether the averages of more than two groups differ from one another statistically. This comparison of averages of a numerical variable for more than two categories of a categorical variable is appropriate.

Example of bivariate analysis

Some examples of bivariate analysis are listed below:

  • Investigating the connection between education and income

In this case, one of the variables could be the level of education (e.g., high school, college, graduate school), and the other could be income.

A bivariate analysis could be used to determine if there is a significant relationship between these two variables and, if so, how strong and in what direction that relationship is.

  • Investigating the connection between aging and blood pressure

Here, age is one variable and blood pressure is another (systolic and diastolic).

It is possible to conduct an analysis of bivariate analysis to determine if and how strongly these two factors are related by testing for statistical significance.

These are just a few ways this analysis can be used to determine how two variables are related. The type of data and the research question will determine which techniques and statistical tests are used in the analysis.

LEARN ABOUT: Causal Research

Conclusion

The primary topic addressed by bivariate analysis is whether or not the two variables are correlated, and if so, whether or not the relationship is negative and to what degree. Typical research used in inferential statistics and calculations analyzes two variables. Numerous scientific and commercial projects focus on understanding the link between two continuous variables.

The QuestionPro research suite is an industry-leading package of enterprise-grade research tools for uncovering brand insights. It is a collection of tools for leveraging research and transforming ideas.

Bivariate analysis is a statistical analysis plan that compares two variables to understand their relationship better, and QuestionPro survey software can be used to collect data for this purpose.

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About the author
Anas Al Masud
Digital Marketing Lead, Content Editor, and Writer at QuestionPro. Over 9 years of experience in digital marketing, SEO-friendly content creation, and boosting online visibility.
View all posts by Anas Al Masud

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