Text analytics 101
It is an alchemist’s blend of art and science when it comes to qualitative marketing research. The analysis of open-ended […]
CX
Market research is useful for tying together loose ends
Sometimes it is difficult to tie the loose ends together, but for those of us in market research, this is […]
Frequent Flyer Feedback: Airline Customer Experience
Airline Customer Experience There’s no doubt that the airline industry is big business. Flyers spend about $750B annually to move […]
The Art of Customer Success
“Define Success? ” It’s solving the client’s problem, even when it’s not yours” Irrespective of the product your company has, customer […]
3 Customer Experience Lessons from the Star Wars Cantina
With the resurgence of the Star Wars franchise and the release of The Force Awakens, there’s been a lot of […]
