Slider Scales Add Flash—and Improve Data Integrity—in Online Surveys
The traditional Likert scale —where survey participants specify their level of agreement with a statement (i.e., agree strongly, agree, neither […]
The traditional Likert scale —where survey participants specify their level of agreement with a statement (i.e., agree strongly, agree, neither […]
QuestionPro and SurveyAnalytics recently presented with Kathryn Korostoff of Research Rockstar on the topic: 10-Point Checklist for Questionnaire Design. We […]
We don’t often think about Search Engine Optimization as “research” or “market research”. In fact, the behavioral data that comes […]
The force of eye contact There’s a lot you can learn from considering the phenomenon of eye contact. Just a […]
Engaging with customers is key When a consumer buys a service there are a set of intangible activities carried out […]