How to Find Your Target Market
“Everyone can use our product/service!” If you’ve said anything resembling this sentence, this article is for you. I know, you […]
CX
How to Read Your Customers’ Mind in 10 Questions
Read Your Customers’ Mind You’ve often heard me talk about the power of using surveys as lead generation and qualification […]
Surveys Capture Moods and Not Transactions
I’m addicted to the Op-Ed section of the paper. Every morning I have to have that first cup of coffee while […]
The Role of Market Research in Marketing Ethics
In his latest book To Thine Own Self: Honesty in Marketing, Romi Mahajan has combined a series of blog posts that […]
Customer satisfaction strategies for the hospitality industry
Current market view The hotel industry has been in the process of recovering from the economic downturn. As I write […]
