Brand Equity vs Brand Value: Key Differences
A brand is more than a name, logo, design, symbol, or combination of those things that help a customer figure […]
CX
Brand Ambassador Program: What it is + Effective Guide
Creating a brand ambassador program has become increasingly popular in recent years as companies seek to leverage the power of […]
The Upsell and Cross-Sell — Tuesday CX Thoughts
Let’s be really honest for a moment, we do not develop a customer experience strategy because we want to be […]
Ski Days and CX: Defining Fun For Everyone — Tuesday CX Thoughts
Last week I got to take a day off and spend a little time in my former home state. Definitely […]
Contextual Inquiry: What It Is, Steps, Examples, and When to Use It
Contextual inquiry is a qualitative research method where you watch people do real work in their own setting and ask […]
