Discrete Choice Modeling Example
At the heart of discrete choice modeling is the little-known process of experimentation. The ability of trade-off based modeling to […]
Market Research
Unipolar vs Bipolar Likert Scale Questions
A Likert Scale survey is a psychometric scale commonly used in research studies to capture accurate opinions. It is the […]
With Discrete Choice Model Understand What’s Important In Consumer Decision-Making Process
Questions…there are so many ways to ask questions on market research surveys. This second post on Discrete Choice Model compares […]
The Power of Conjoint Analysis
Conjoint Analysis is used when a brand wants to know how important different elements of a decision are. We know […]
Point Allocation Method vs Ranking Order
As a survey designer, I am challenged to develop questions and response categories that maximize the information content for the […]
