There are two broad schools of thought – “Listening to your customers is the most important activity you can do” and the proverbial Henry Ford quote – “If I asked my customers what they want, they simply would have said a
faster horse.”
I came across a couple of very thought provoking ideas and discussions:
TED Conference – Malcolm Gladwell talks about Howard Moskovitz – how he changed the way Consumer Packaged Goods companies did segmentation and cluster analysis:
The final analysis from my standpoint is – Asking customers what they want vs….

Today’s guest post is by Maria Duron, the chief buzz officer, coach and speaker with
Research numbers give us so much rich information providing insights and basics on clients and contacts.  I’ve always been a fan of market research from my days as a market researcher in the media industry. Understanding “the who” and “the what” is so fascinating!…