Secret sauce for relationships and market research marketing; location-based research not just hype[rlocal]; disruptors actually disrupting; only ask if you are really asking; and STOP SCARING AWAY YOUR CUSTOMERS!
Yep – that’s today’s #FridayFive.
As it turns out, effectively marketing market research and having a healthy relationship have something in common: both rely on active listening. This article by Rick Kendall delves into how this applies to market research marketing.
Seeing things from a non-researcher’s perspective reinforces why we’re so excited about our upcoming webinar on hyperlocal surveys. Check out this unique perspective about the value for small businesses.
Peter Wannemacher digs into why technology is shaking up the banking industry – and what they (the banks) plan to do about it. Time to e-cowboy up.
Annie Pettit on including an engagement “call to action” at the end of your blog posts: Just…don’t. *gulp!*
SmallBizDaily’s Rieva Lesonsky shares some frightening ways we might be, um, frightening our customers…