Some of you may be wondering why we thought the world needed another book about Millennials. It’s a fair question, and we have a compelling answer, but it starts with a few questions for you about your organization and your current millennial employee engagement strategy.
Do you have close to 100% engagement?
I mean do you have a place where nearly all of your staff are continuously giving extra effort. They LOVE working there. They may not be perfect but you don’t have to spend any time figuring out ways to motivate them just to get stuff done. They all get tons of stuff done because working there is just so integral to their lives and who they are.
Do your people say things like “I can’t imagine working somewhere else,” or “I remember when I used to work for X, and I will NEVER go back to an organization like that again?”
Do you measure “positive” turnover, which are the people who leave because they’re not a good fit with your organization? Do you have people leave and then come back a few months later because they now realize how good it was at your organization?
Can you charge significantly more than your competitors but have customers line up anyway because their experience with you and your product/service is just that good?
I assume most of you are answering “no” on these.
I find companies that fit this description are few and far between, though the ones we have found tend to be miles ahead in their industry. But believe me, they do exist. The press writes about some, like Zappos and Valve, and we wrote about some you might not have heard of in our book When Millennials Take Over. They come from different industries, they’re different sizes, and they all have very different cultures, but they have two things in common:
- They are succeeding wildly
- They make sense to Millennials.
For the record, the founders, CEOs, and senior management of these organizations are NOT Millennials. They’re all Boomers and Xers. The issue here is not to be a Millennial or even to do exactly what they say. The issue is aligning your organization with the future of business. The Millennials don’t own the future of business, but they are shining a light on it for us. Those who pay attention to that stand to gain.
In the book, we identify four capacities that these organizations have embraced: digital, clear, fluid, and fast. You don’t have to be perfect in all four of those, but the sooner you start building those capacities into your culture, the better.
Are you interested in maximizing Millennial employee satisfaction and engagement? We’d love you to join us as we dig into some of these issues – and how to solve for them – in Millennial Employee Engagement webinar.
Here’s the description:
Millennials are the largest generation in the history of the United States–and half of them aren’t even in the workforce yet. That means the companies that figure out how to boost Millennial Employee Engagement – are going to gain a significant competitive advantage in the years to come, in the form of productivity gains, lower turnover, and more innovation. But this is not about foosball tables and gourmet cafeterias. It’s about a new approach to the workplace that makes more sense to this generation. In this webinar, Millennial and culture experts Jamie Notter and Maddie Grant will explore research from their book, When Millennials Take Over, and identify specific internal capacities that companies must develop to successfully engage Millennials. They’ll also reveal some ways that you can determine just how compatible your company’s culture is with this new generation and how that can unlock the potential for growth.
REGISTER HERE FOR THIS FREE WEBINAR.
NOVEMBER 16, 11 am PT/ 1 PM CT / 2 pm ET