Multiple choice two ways

The multiple choice question is a ubiquitous question to be sure, but let’s look at the ways you can use this handy question type for a simple survey.

Single select

Choose one or single select, they both mean your respondents only get to pick one answer. And while this is straightforward, this simple question type can be used for:

  • Select your favorite (enter item here).
  • What is the primary reason you attended (enter event name here)?
  • Select your level of satisfaction on a scale of (enter scale anchors here).
  • Would you say you are less likely or more likely to purchase again? (use a horizontal scale)

You can also extract from one question to a follow-up question using the extraction logic. So, from a list of select many items, you can extract to a single choice list and have a respondent refine their answer (example: select all of the products you’re familiar with, now select the product your purchase most from the list).

Select many

Select all that apply is the next-most-used in this category of the multiple choice, and probably the type that comes to mind when you hear the words “multiple choice.” My favorite use of this question type is to give the respondents a starting point, then follow up on their answers using a multiple choice select one question, or even a list of open-ended text questions to ask for qualitative information about their original selections. You could even use this question type with compound branching logic to help respondents see particular follow-up questions.

Simple, but so many uses

What are your favorite uses of the select one or select many questions? We’d love to hear from you! Just click on the feedback tab on the side to let us know your thoughts!