NHTs; three MR myths debunked; US Chief Data Scientist named; social media in event marketing; and neuroscience claims in the media – that’s this week’s #FridayFive!

This week, we look at the actual numbers around nonhuman traffic for digital ad campaigns; debunk three myths about marketing research; cheer for the new US Chief Data Scientist; review data on how social media is used to market events; and review some guidelines on separating wheat from baloney when it comes to neuroscience claims in the media. That’s this week’s #FridayFive!

Ad Fraud and NonHuman Traffic: How Rampant is the Problem? – ComScore Blog

Have you seen anything about the concerns regarding nonhuman traffic (NHT) for digital ad campaigns? The researcher in me absolutely loves when someone decides to dig into the issue to provide data. This article is short, sweet, and to the point with data on the actual percentages of NHT. Note: basically, if you just employ some good NHT detection, you’ll curb a lot of the NHT to your campaigns.

White House Names First US Chief Data Scientist – MR Web

The US government has just named its first Chief Data Scientist (congratulations, Dr DJ Patil!). Among the objectives: establishing policies for data management. With so much data out there, what are your ideas about data science and where it’s heading?

Three Myths of Market Research – FedPulse

Do you think market research isn’t for you? The three top myths of market research are debunked.

How Marketers Use Social to Promote Events – eMarketer

Have you used social media to promote an event? Check out this summary of data of how and why marketers used social to promote their events. Intriguingly, Facebook was most popular for pre-event promotion; Twitter for during-event promotion; and Facebook came back to the top for post-event promotion. This is an really interesting case for showing the how various social media platforms have different strengths that can be leveraged at different times and for different causes.

How to Separate Neuroscience from Neurohype – Greenbook Blog

New in the field of marketing and market research both: neuromarketing. With the newness is a lot of misunderstanding and misinterpretation of information. Check out six guidelines to help you separate truth from fiction in this new field.