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Cognitive Bias: What It Is, Types & Prevention Strategies

Cognitive Bias: What It Is, Types & Prevention Strategies

Cognitive Bias

As a market research company, we understand the importance of objectivity in our work. Our clients rely on us to […]

Work Environment: What it is, Types & Elements to Create it

A positive work environment improves employee morale, retention, and productivity. It helps making a workplace better for everyone.

A work environment is the setting, social aspects, and physical conditions in which an individual performs their job. It has […]

People Science: What it Means for the Workforce

People science is an approach to market research that goes beyond traditional methods to understand the people behind the data.

In recent years, we have seen the transformative power of people science in the world of market research and the […]

Ski Days and CX: Defining Fun For Everyone — Tuesday CX Thoughts

Let's learn the importance of personalization in a successful customer experience program from my recent ski trip experience.

Last week I got to take a day off and spend a little time in my former home state. Definitely […]

Adaptive Conjoint Analysis: What is it, Types & User Cases

Adaptive conjoint analysis is a market research method that adapts to each person's answers to determine which product features are liked.

Adaptive conjoint analysis (ACA) can be used to collect data on the web or on computers that aren’t connected to […]

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