How to improve survey data quality

Numerous industry reports have consistently shown that, in comparison to other research methodologies, online research remains the dominant methodology of […]

360 Leadership Assessment: Trust & Align Your Team

In today’s dynamic business landscape, effective 360 leadership assessment goes beyond authority – it hinges on trust and seamless team […]

Moving from Customer Experience to Human Experience

When brands strike customer experience strategies, they sometimes tend to forget to take care of the most critical aspect. Human […]

Investing in Employee Experience to drive up Customer Experience and Organizational Success

Customers depend on your organization, your organization depends on your employees. You don’t have to be an algebra expert to […]

Likert Scale demystified – When, Where and How to use it!

Likert Scale is one of the most common type of survey questions in market research – from getting a quick […]