All month long, we are focusing on using QuestionPro to make solid business decisions. Today, I wanted to dig a little deeper into several new graphic question types that will improve the quality of your data, engage your respondents and help YOU make better decisions.
Can a question type impact survey results — and your decision?
The short answer is yes. Granted survey design includes everything from the length of the survey to the way the questions are worded and everything in between. In this case, I’m going to specifically talk about how the design of questions and question types can increase the engagement level of your survey and improve the quality of your results. That’s important to you because respondents who are engaged in your survey are more likely to provide “honest” accurate and predictive answers and this will help you make better decisions.
Introducing the Smiley Question Type
Over the last decade or so, neuromarketers have been avid users of FMRI brain imaging to get a better understanding of what trips our brain triggers and engages us or sends us running for the hills. In fact, Martin Lindstrom has written extensively about it in his recent book, Brandwashed.
Marketing scientists have discovered that people love anything that resembles a face. In fact, it’s this kind of research that helped Mini Cooper enhance the design of its cars to more closely resemble the face of a human baby.
But I digress.
I mentioned all of this to introduce QuestionPro’s latest graphic question type, the smiley face. The Smiley Face question type is our way of helping you to generate a stronger engagement with the respondent. Because the question type actually uses smiley faces to represent the emotion behind the rating, you can expect that your respondents are going to choose the rating that most accurately represents their opinion on the topic.
How to use the smiley face question type
Here is a quick video tutorial on how to insert the smiley face question type in your next online survey:
The new smiley face question type will make it so much easier for you to move out of doing boring, drab and annoying surveys and bring you into a closer conversation with your audience. And when your audience is engaged, you’ll get better information and make better decisions.