• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
QuestionPro

QuestionPro

questionpro logo
  • Products
    survey software iconSurvey softwareEasy to use and accessible for everyone. Design, send and analyze online surveys.research edition iconResearch SuiteA suite of enterprise-grade research tools for market research professionals.CX iconCustomer ExperienceExperiences change the world. Deliver the best with our CX management software.WF iconEmployee ExperienceCreate the best employee experience and act on real-time data from end to end.
  • Solutions
    IndustriesGamingAutomotiveSports and eventsEducationGovernment
    Travel & HospitalityFinancial ServicesHealthcareCannabisTechnology
    Use CaseAskWhyCommunitiesAudienceContactless surveysMobile
    LivePollsMember ExperienceGDPRPositive People Science360 Feedback Surveys
  • Resources
    BlogeBooksSurvey TemplatesCase StudiesTrainingHelp center
  • Features
  • Pricing
Language
  • English
  • Español (Spanish)
  • Português (Portuguese (Brazil))
  • Nederlands (Dutch)
  • العربية (Arabic)
  • Français (French)
  • Italiano (Italian)
  • 日本語 (Japanese)
  • Türkçe (Turkish)
  • Svenska (Swedish)
  • Hebrew IL (Hebrew)
  • ไทย (Thai)
  • Deutsch (German)
  • Portuguese de Portugal (Portuguese (Portugal))
Call Us
+1 800 531 0228 +1 (647) 956-1242 +55 9448 6154 +49 160 9588 1411 +44 01344 921310 +81-3-6869-1954 +61 (02) 6190 6592 +971 529 852 540
Log In Log In
SIGN UP FREE

Home Market Research

Synthetic Data in Healthcare: Role in Research & Innovation

Discover how synthetic data in healthcare is transforming research and innovation. Explore the needs, creating techniques, and usage.

In the healthcare landscape, accessing patient information is crucial for research, innovation, and enhancing patient outcomes. However, strict privacy regulations and ethical concerns make it challenging to use real medical data. Synthetic data can be the solution to the problem.

Synthetic data in healthcare refers to artificially generated data that mimics the structure and patterns of real patient information without exposing any actual personal details.

Synthetic data has the potential to be a significant tool in this sector because it allows the presentation of real patient health information while preserving privacy and confidentiality.

In this blog, we’ll learn about synthetic data in healthcare, the techniques used to generate this type of fake data, and its diverse usage for research and innovation.

Content Index hide
1 What is Synthetic Data in Healthcare?
2 The Role of Synthetic Data in Healthcare
3 Synthetic Data Generation in Healthcare
4 Use of Synthetic Data in Healthcare Industries
5 Advantages of Using Synthetic Health Data
6 Challenges and Limitations
7 Synthetic Data in Clinical Trials
8 Conclusion
9 Frequently Asked Questions (FAQs)

What is Synthetic Data in Healthcare?

Synthetic data in healthcare refers to artificially generated data that replicates many characteristics of accurate patient health information without containing any actual patient-specific details.

Instead of using actual details about specific patients, you can use synthetic data that looks like the real stuff. You can use this to keep patient information private and safe. It helps researchers and doctors learn and test things without using actual patient data.

Synthetic data has the potential to be a significant tool in this sector because it allows the presentation of real patient health information while preserving privacy and confidentiality.

The Role of Synthetic Data in Healthcare

Synthetic data is key in modern healthcare as a safe and ethical way to work with sensitive patient information. Instead of using real patient records, which come with strict regulations, researchers can use synthetic data that mimics the structure and characteristics of actual health records.

Here’s how synthetic data supports healthcare research and innovation while keeping privacy:

  • Protects patient privacy: Researchers can use data that looks like real patient records without revealing personal information.
  • Meets regulatory requirements: Institutions can meet privacy laws and regulations like HIPAA or GDPR.
  • Secure research: Researchers can work with realistic data while maintaining high data security standards.
  • Drives medical innovation: Safe testing and development of new treatments, models, and hypotheses.

Example Use Case

A research team is working on a new treatment for a rare disease. To do their study, they need access to detailed patient information like medical histories, lab results, and treatment outcomes. But using real patient data raises significant privacy and legal issues.

To get around this, they can generate synthetic patient profiles that match real data on demographics, diagnoses, and treatment paths without any personally identifiable information. They can then do meaningful analysis and develop new treatments while fully protecting patient privacy.

Synthetic Data Generation in Healthcare

In healthcare, generating synthetic data provides a new approach to handling sensitive data while prioritizing privacy and security. Let’s look at the ways to generate synthetic data, as well as data sources and the delicate balance between realism and confidentiality.

1. Algorithms and Techniques

The generation of synthetic healthcare data relies heavily on advanced algorithms and statistical techniques. You’ll find that these algorithms are specifically designed to replicate the patterns, distributions, and relationships discovered in real patient data. Several methods are commonly used:

  • Statistical Sampling: In this method, you can draw samples from an existing dataset and then apply statistical techniques to create synthetic data that mirrors the characteristics of the original data.
  • Generative Models: Machine learning models, such as Generative Adversarial Networks (GANs) and Variational Autoencoders (VAEs), have become prominent in creating synthetic data. GANs, for instance, consist of a generator and a discriminator that compete to produce exceptionally realistic synthetic data.
  • Differential Privacy: This technique involves adding a layer of noise to real data when creating synthetic data. It’s a way to ensure privacy preservation, making it nearly impossible to identify any specific individual’s data within the synthetic dataset.
  • Synthetic Data Generators: Synthetic data generators are specialized software and solutions that automatically generate synthetic healthcare datasets. These generators employ strategies, including those mentioned above, to generate data that meets specific privacy and statistical criteria.

2. Data Sources for Synthesis

Your success depends on the quality and diversity of the data sources you utilize to generate synthetic data for use in healthcare. Think about the following common data sources for synthesis:

  • EHRs (Electronic Health Records): EHRs are synthetic data vaults storing complete medical histories, diagnosis, and treatment records. They provide a solid foundation for your synthetic datasets by serving as a major source for developing synthetic healthcare data.
  • Medical Imaging Data: When building and testing image analysis algorithms, synthetic data for medical pictures such as X-rays, MRIs, and CT scans can be generated. This type of synthetic data is important for guaranteeing the quality and robustness of your medical imaging algorithms.
  • Clinical Trials Data: You can use clinical trial data to test new therapies and interventions. These trials involve controlled tests with patient volunteers and can provide useful information for developing synthetic datasets customized to specific research objectives.
  • Health Surveys and Public Health Data: You can take a look at population-level health surveys and public health data sources to increase the diversity and relevancy of your synthetic healthcare data. These databases provide useful information regarding overall health trends and demographics.

3. Balancing Realism and Privacy

Balancing realism and privacy is a critical challenge in developing synthetic data in healthcare. When working with synthetic health data, you must find a difficult balance between producing data that closely matches real patient data for relevant research and innovation and protecting individual privacy. Consider the following to achieve this balance:

  • Noise Addition: You can add controlled levels of noise to the data. This noise makes it more difficult to re-identify individuals while keeping the data useful for study and analysis.
  • Data Aggregation: A different strategy is to combine data at a higher level, such as a regional or institutional level. As a result, there is a lower chance of patient re-identification because the data is less specific.
  • Evaluating Utility: It is essential to evaluate the utility of synthetic data regularly. This review guarantees that the data stays useful for research while protecting individual privacy. These factors must be balanced for synthetic data to be used ethically and effectively in healthcare research.

Use of Synthetic Data in Healthcare Industries

In healthcare, synthetic data has a wide range of uses, each fulfilling a distinct purpose. Here are some healthcare applications where synthetic data is making a difference:

01. Research and Development

You can use synthetic datasets to explore medical conditions, treatment outcomes, and patient demographics while maintaining strict data privacy standards.

Suppose you’re studying the effect of a new treatment. In that case, synthetic data allows you to simulate patient responses and refine your research design before committing to expensive or sensitive clinical trials.

02. Algorithm Training and Validation

In areas like disease prediction or medical image analysis, algorithms require large, diverse datasets. Synthetic data is a secure training environment for these models.

For example, if you’re developing an AI model in radiology, you can generate synthetic medical imaging cases to expand your dataset and validate your model before applying it to actual patient data. Data collected through QuestionPro surveys, like symptom reports or treatment histories, can feed into these synthetic models to improve learning outcomes.

03. Medical Education and Training

Educators and trainers can use synthetic patient records to simulate diagnostic scenarios and improve clinical skills without exposing real patients.

For example, students can use virtual patient cases derived from synthetic survey data to practice diagnosis, treatment planning, and decision making.

QuestionPro enables medical educators to build interactive training surveys or assessments based on these scenarios.

04. Collaboration and Data Sharing

Data sharing between healthcare organizations is often hindered by privacy concerns. Synthetic data makes it easier to collaborate across institutions without violating regulations.

With QuestionPro, multiple research groups can design surveys, aggregate anonymized data, and create shared synthetic datasets for joint R&D efforts like drug development or epidemiological modeling.

05. Epidemiological and Public Health Research

Synthetic data allows you to model disease spread, vaccination impact, and healthcare resource needs, all while preserving privacy.

For example, using aggregated public health survey data collected through QuestionPro, you can generate synthetic datasets to simulate different outbreak scenarios and assess intervention strategies.

06. Algorithm, Hypothesis, and Methods Testing

When testing new research methodologies or diagnostic algorithms, synthetic data is a risk-free environment. You’re testing a new cancer detection algorithm. Instead of using real patient data, you can use synthetic patient records from surveys.

QuestionPro’s logic and branching capabilities can simulate complex data inputs and generate structured responses.

Advantages of Using Synthetic Health Data

The advantages of using synthetic data in healthcare are significant, and they cover several areas of data-driven healthcare research, development, and practice. Here are the main benefits:

  • Privacy Protection: One of the most critical advantages of synthetic data in healthcare is its capacity to protect patient privacy. You can protect patient information by using synthetic data. It allows you to work with data that appears to be patient data but does not reveal personal information.
  • Compliance with Regulations: The healthcare industry is extensively regulated, and these regulations require strict compliance with data protection and privacy requirements. Synthetic data helps you comply with these standards by eliminating the use of genuine patient data. It lowers the chance of legal and ethical violations.
  • Research and Innovation: Synthetic data provides a secure healthcare research and development environment. You can perform tests, test theories, and develop new treatments and technologies without the ethical considerations that come with real patient data.
  • Data Diversity and Balance: Real-world patient data can be biased or insufficient. You can use synthetic data to overcome bias issues and represent distinct patient populations.
  • Risk Reduction: Synthetic data reduces the risks of using genuine patient data, such as data breaches, patient identity theft, and legal consequences. This risk reduction improves the safety and responsibility of healthcare data usage.

Challenges and Limitations

While synthetic data offers many advantages for healthcare research, it’s not without its challenges. Let’s look at some of the challenges and limitations of using synthetic data in healthcare:

  • Realism and Accuracy: Synthetic data needs to look like real-world healthcare data to be useful. But it can oversimplify the complexity of real clinical cases and break certain algorithms or research conclusions.
  • Bias in the Source Data: Synthetic data is only as good as the original data it’s based on. If your source survey data or patient inputs are biased or unrepresentative, those same issues will be amplified in the synthetic dataset. QuestionPro helps with thoughtful questionnaire design and inclusive sampling to mitigate this risk.
  • Ethical Use of Synthetic Data: While synthetic data protects individual privacy, it doesn’t eliminate the need for ethical oversight. You should ensure that synthetic datasets, especially when used for algorithm training or public reporting, follow ethical research standards and aren’t misused.
  • Validation and Real-World Generalization: Research findings or models based on synthetic data need to be tested and validated against real-world outcomes. QuestionPro helps researchers collect real survey data to cross-check and refine models developed from synthetic datasets.
  • Limitations in Data Representativeness: If the data used to create synthetic versions doesn’t capture a wide range of patient demographics or health scenarios, the resulting data won’t support broader healthcare use cases. Diverse and inclusive survey data collected via QuestionPro can improve source data quality and synthetic output.
  • Lack of Historical Depth: Some healthcare studies require longitudinal data or insights from past records. Synthetic data typically lacks the historical richness needed for that. QuestionPro can support longitudinal surveys and trend analysis to help bridge that gap over time.

Synthetic Data in Clinical Trials

Synthetic data provides a solution by allowing you to design clinical trials without the need for actual patient data. It assures the protection of patient privacy while allowing you to complete your tasks. It enables you to simulate patient groups, which helps you to identify the optimal trial size to generate meaningful results. This method of planning trials is strategic and cost-effective.

Synthetic data enables you to test concepts and procedures without involving actual patients in the trial preparation process, including question formulation and data collection strategies. This safeguards the efficiency of your trial when you transition to real-world implementation.

Furthermore, synthetic data is a useful instrument for training purposes. You and your team can engage in practice sessions without the risks of using actual patient information. It encourages collaboration amongst researchers, facilitating mutual learning and knowledge sharing while alleviating privacy regulations-related concerns.

Conclusion

Synthetic data in healthcare is a crucial invention that addresses the complicated challenges of balancing data-driven advancements with patient privacy and data security. Its importance cannot be emphasized, as it provides a safe and ethical framework for healthcare research.

Researchers may interact across borders and institutions using synthetic data generated by AI trained on realistic data. It is one of the most adaptable tools with many use cases and a proven track record.

Synthetic data accelerates healthcare research and innovation by enabling quick algorithm training, eliminating bias, and encouraging cross-institutional collaboration. It links the increased demand for data-driven healthcare solutions and the need to protect patient privacy.

QuestionPro is a versatile survey and data collection platform that can be used to generate and refine synthetic data in healthcare. Its versatility, customization, data security, and analytical capabilities help researchers, healthcare providers, and organizations use synthetic data while protecting data.

Create memorable experiences based on real-time data, insights and advanced analysis. Request Demo

Frequently Asked Questions (FAQs)

Q1: Why is synthetic data important in healthcare research?

Answer: Because real patient data is hard to get due to privacy regulations, synthetic data allows researchers to simulate realistic healthcare scenarios without compromising confidentiality.

Q2: How is synthetic data different from anonymized patient data?

Answer: Unlike anonymized data, which is still from real patients, synthetic data is completely artificial and has no direct or indirect identifiers, reducing the risk of re-identification.

Q3: Can synthetic data be used to train AI models in healthcare?

Answer: Yes. Synthetic data can be used to train and test AI models like radiology image recognition or disease prediction without exposing real patient information.

Q4: How can survey platforms like QuestionPro contribute to synthetic Health data projects?

Answer: Survey platforms can collect high-quality, representative health data, which is the foundation for creating reliable synthetic datasets, especially through structured inputs, logic, and branching.

Q5: Does synthetic data support collaboration across healthcare institutions?

Answer: Yes. Since it has no personally identifiable information, synthetic data can be shared more freely across hospitals, universities, or research centers for joint projects or innovation pilots.

Q6: What are the risks of relying too much on synthetic data?

Answer: If synthetic data isn’t validated properly, it might oversimplify clinical realities or inherit bias from the source data and lead to inaccurate conclusions or poorly trained algorithms.

SHARE THIS ARTICLE:

About the author
Anas Al Masud
Digital Marketing Lead at QuestionPro. SEO-driven content strategist specializing in content that ranks, engages, and converts, while boosting online visibility through hands-on digital marketing expertise.
View all posts by Anas Al Masud

Primary Sidebar

Research what's on your mind. Find out what's on theirs!

A suite of tools to leverage research and transform insights.

Discover our insight platform

RELATED ARTICLES

HubSpot - QuestionPro Integration

The KFC Customer Experience: A Historical Journey Map

Oct 06,2023

HubSpot - QuestionPro Integration

2024 QuestionPro Workforce Year in Review

Dec 23,2024

HubSpot - QuestionPro Integration

Data Silos: What it is, Negative Impact & How to Break Them?

Nov 09,2022

BROWSE BY CATEGORY

  • Academic
  • Academic Research
  • Artificial Intelligence
  • Assessments
  • Audience
  • Brand Awareness
  • Business
  • Case Studies
  • Communities
  • Consumer Insights
  • Customer effort score
  • Customer Engagement
  • Customer Experience
  • Customer Loyalty
  • Customer Research
  • Customer Satisfaction
  • CX
  • Employee Benefits
  • Employee Engagement
  • Employee Engagement
  • Employee Retention
  • Enterprise
  • Events
  • Forms
  • Friday Five
  • General Data Protection Regulation
  • Guest Post
  • Insights Hub
  • Life@QuestionPro
  • LivePolls
  • Market Research
  • Marketing
  • Mobile
  • Mobile App
  • Mobile diaries
  • Mobile Surveys
  • New Features
  • non-profit
  • NPS
  • Online Communities
  • Polls
  • Question Types
  • Questionnaire
  • QuestionPro
  • QuestionPro Products
  • Release Notes
  • Research Tools and Apps
  • Revenue at Risk
  • Startups
  • Survey Templates
  • Surveys
  • Tech News
  • Tips
  • Training
  • Training Tips
  • Trending
  • Tuesday CX Thoughts (TCXT)
  • Uncategorized
  • VOC
  • Webinar
  • Webinars
  • What’s Coming Up
  • Workforce
  • Workforce Intelligence

Footer

MORE LIKE THIS

product-testing-with-synthetic-data

Product Testing with Synthetic Data: How It Works & Applications

Aug 7, 2025

survey-authoring

Why survey edit and collaboration is built for the future of research

Aug 7, 2025

The right research method

Choosing the right research method

Aug 6, 2025

nps-in-the-grocery-industry

NPS in the Grocery Industry: 2025 Benchmarks & Performance

Aug 6, 2025

Other categories

  • Academic
  • Academic Research
  • Artificial Intelligence
  • Assessments
  • Audience
  • Brand Awareness
  • Business
  • Case Studies
  • Communities
  • Consumer Insights
  • Customer effort score
  • Customer Engagement
  • Customer Experience
  • Customer Loyalty
  • Customer Research
  • Customer Satisfaction
  • CX
  • Employee Benefits
  • Employee Engagement
  • Employee Engagement
  • Employee Retention
  • Enterprise
  • Events
  • Forms
  • Friday Five
  • General Data Protection Regulation
  • Guest Post
  • Insights Hub
  • Life@QuestionPro
  • LivePolls
  • Market Research
  • Marketing
  • Mobile
  • Mobile App
  • Mobile diaries
  • Mobile Surveys
  • New Features
  • non-profit
  • NPS
  • Online Communities
  • Polls
  • Question Types
  • Questionnaire
  • QuestionPro
  • QuestionPro Products
  • Release Notes
  • Research Tools and Apps
  • Revenue at Risk
  • Startups
  • Survey Templates
  • Surveys
  • Tech News
  • Tips
  • Training
  • Training Tips
  • Trending
  • Tuesday CX Thoughts (TCXT)
  • Uncategorized
  • VOC
  • Webinar
  • Webinars
  • What’s Coming Up
  • Workforce
  • Workforce Intelligence

questionpro-logo-nw
Help center Live Chat SIGN UP FREE
  • Sample questions
  • Sample reports
  • Survey logic
  • Branding
  • Integrations
  • Professional services
  • Security
  • Survey Software
  • Customer Experience
  • Workforce
  • Communities
  • Audience
  • Polls Explore the QuestionPro Poll Software - The World's leading Online Poll Maker & Creator. Create online polls, distribute them using email and multiple other options and start analyzing poll results.
  • Research Edition
  • LivePolls
  • InsightsHub
  • Blog
  • Articles
  • eBooks
  • Survey Templates
  • Case Studies
  • Training
  • Webinars
  • All Plans
  • Nonprofit
  • Academic
  • Qualtrics Alternative Explore the list of features that QuestionPro has compared to Qualtrics and learn how you can get more, for less.
  • SurveyMonkey Alternative
  • VisionCritical Alternative
  • Medallia Alternative
  • Likert Scale Complete Likert Scale Questions, Examples and Surveys for 5, 7 and 9 point scales. Learn everything about Likert Scale with corresponding example for each question and survey demonstrations.
  • Conjoint Analysis
  • Net Promoter Score (NPS) Learn everything about Net Promoter Score (NPS) and the Net Promoter Question. Get a clear view on the universal Net Promoter Score Formula, how to undertake Net Promoter Score Calculation followed by a simple Net Promoter Score Example.
  • Offline Surveys
  • Customer Satisfaction Surveys
  • Employee Survey Software Employee survey software & tool to create, send and analyze employee surveys. Get real-time analysis for employee satisfaction, engagement, work culture and map your employee experience from onboarding to exit!
  • Market Research Survey Software Real-time, automated and advanced market research survey software & tool to create surveys, collect data and analyze results for actionable market insights.
  • GDPR & EU Compliance
  • Employee Experience
  • Customer Journey
  • Synthetic Data
  • About us
  • Executive Team
  • In the news
  • Testimonials
  • Advisory Board
  • Careers
  • Brand
  • Media Kit
  • Contact Us

QuestionPro in your language

  • English
  • Español (Spanish)
  • Português (Portuguese (Brazil))
  • Nederlands (Dutch)
  • العربية (Arabic)
  • Français (French)
  • Italiano (Italian)
  • 日本語 (Japanese)
  • Türkçe (Turkish)
  • Svenska (Swedish)
  • Hebrew IL (Hebrew)
  • ไทย (Thai)
  • Deutsch (German)
  • Portuguese de Portugal (Portuguese (Portugal))

Awards & certificates

  • survey-leader-asia-leader-2023
  • survey-leader-asiapacific-leader-2023
  • survey-leader-enterprise-leader-2023
  • survey-leader-europe-leader-2023
  • survey-leader-latinamerica-leader-2023
  • survey-leader-leader-2023
  • survey-leader-middleeast-leader-2023
  • survey-leader-mid-market-leader-2023
  • survey-leader-small-business-leader-2023
  • survey-leader-unitedkingdom-leader-2023
  • survey-momentumleader-leader-2023
  • bbb-acredited
The Experience Journal

Find innovative ideas about Experience Management from the experts

  • © 2022 QuestionPro Survey Software | +1 (800) 531 0228
  • Sitemap
  • Privacy Statement
  • Terms of Use