Generally, businesses employ customer surveys & interviews to obtain feedback and improve customer experience (CX). Have you thought about using the same online survey software tools with a more powerful source of customer insights –…

Renowned psychologist B.F Skinner coined the term Operant conditioning. It can be summarized as changing of behaviour by the influence of a reinforcement/ reward given after desired response (Source: simplypsychology.org). Understanding and practising this behavioural…

As human beings, our brains are hardwired more sensitive towards negative or unpleasant news. So, it is not at all surprising that recent poll data shows that 95% respondents have taken action as a result…