After months of waiting, and proposals from 238 cities, Amazon has announced their short list of potential cities for its second headquarters (HQ2). The company had a few prerequisites: a metropolitan area with a population…

Generally, businesses employ customer surveys & interviews to obtain feedback and improve customer experience (CX). Have you thought about using the same online survey software tools with a more powerful source of customer insights –…

As human beings, our brains are hardwired more sensitive towards negative or unpleasant news. So, it is not at all surprising that recent poll data shows that 95% respondents have taken action as a result…