How to use website user feedback tools

Brainstorming on new website designs and seating out to create new prototypes needs a lot of patience and creative knowledge. Taking feedbacks regularly and implementing changes to make the website as user-friendly as possible is the motive of many business websites. Email threads, slack chats, video calls, Skype meetings and every other mode of communication is used to collect feedback. Isn’t it tedious to carry out all these activities manually and separately? Of course, it is and to make it easier many of us use website user feedback tools. 

There has been a significant increase in getting website feedback from users and customers since last few years. To collect valuable feedbacks, website owners are relying on a variety of freemium website feedback software available in the market for listening to their users. 

Why do you need website user feedback tools?

If you think why do you want a website feedback tool when you have Google Analytics or Adobe Analytics at your disposal. Then you need to know that often these tools will tell you about the website elements that can be improved to enhance search ranking results, but the online feedback software will let you know about why a visitor visits your website and what he does. If analytics let you know about the origin, journey and behavior of the user or visitor, the feedback tools will let you know about what good or bad experience they have had at your website, product or the company. 

You take efforts to drive traffic to your website. Suppose your efforts pay off and about 100 visitors visit your site out of which 25 users stay on your website for more than 60 seconds but out of them only 2 users click on the CTA button. Wouldn’t it be nice to know what was on the mind of those 23 visitors when they left your website? Therefore, to know the intent of the users who are leaving your website without any activity you need website user feedback tools. A right customer feedback tool helps in implementing the right customer satisfaction strategy will empower the potential of your traffic. 

Continuous iteration makes real innovation possible and your website is an innovation that needs to be iterated from time to time. Whether it is for enhanced UI or changing the iconography, the best way to renovate your website is by considering real user feedbacks. It might be due to technological advancements or due to growing consumer expectations, iterating your website to provide the best in class user experience has to be your priority. 

Once the website is up and running, it is the best practice to collect user feedback on a regular basis. Depending on your user’s habits, trends, needs, and ways to handle a digital product change, you need to change your website as well. 

Simply speaking, a website user feedback tool helps you find the answer to “why” question. Why does a user do what he does?

300+ free survey templates: sample questions and questionnaires

How to set up feedback surveys using website user feedback tools?

The online feedback survey tool is used to create online feedback surveys to collect user feedback on the website itself without interrupting visitors website browsing experience. The website owner chooses the website element about which the feedback process is implemented. 

The tools are easy to set up and are designed to communicate directly with visitors or users without disrupting their website journey. Whether it is a popup survey or a website embedded questionnaire, it is totally noninvasive ensuring the customer or the visitor does not have to move away from the website to record his/her feedback. 

Net Promoter Score (NPS) Question: 

When you want users to give high-quality feedback in minimum time then the Net Promoter Score (NPS) question must be your obvious choice. Although a website feedback tool does not interrupt the journey of the user while asking him/her to take the survey, why don’t you try asking users to rank their experience numerically? 

In NPS surveys neither user has to write down his feedback nor you have to evaluate the qualitative data. Additionally, an NPS question will gain more engagement compared to popup or embedded questions.


Emoji Rating Question: 

We all are aware of emojis, we fondly called them smileys. Emojis are not limited to the chat apps but are widely used in emails and the majority of online communication platforms. A comprehensive website user feedback tool helps you to become a little creative and lively by allowing you to use emoji rating question in your website feedback survey. 

You can use emoji rating questions and put these expressive faces to work by adding them in answer options. Do not worry as emojis are handled in an exactly similar way as that of other rating questions like star rating or NPS score. The best thing is you do not have to import images or emojis differently in the tool to design the question as your website feedback tool already has the emoji type rating questions.

Emoji and smiley rating question is helpful to determine how users perceive your website. Additionally, it is also useful to understand how users feel about your website. Depending on the number of emojis or smileys user chooses, you can determine the score of your website. It is better to choose not more than 5 emojis in a question which represent a range of sentiments from being very satisfied to very unsatisfied.


Popup survey

Displaying a simple, short, but productive survey on your website is the best way to get feedback from users about your website. The beauty of a good feedback tool is the capability to present the survey as a popup on the website, which helps to grab the attention of users. In fact, loyal customers won’t mind taking the survey and record their opinions and suggestions. 

Using a trusted feedback survey maker tool you can easily create a popup survey as the majority of such tools are zero coding platforms. The drag-and-drop interface makes it possible to drag the appropriate question types and create a survey on the go. 

In addition to that, with appropriate use of survey logic, website owners can ensure users get the questions according to their preference they have chosen to give the feedback on. It is better to keep the survey short by restricting it to not more than three questions. Furthermore, use open-ended questions to collect more in-depth data. 

Embedded survey 

An online survey is the best option to collect valuable insights from your website visitors without interrupting their browsing journey. An embedded feedback survey is totally different from the popup survey. 

With a good website user feedback tool, you can easily create a feedback survey suiting your requirements. The tool then generates the HTML code, you just have to copy and paste this text in your website. However, you need to be specific about where you want the survey to appear, customize the length, width and height of the survey along with the styling window and start collecting unbiased, honest, and valuable insights from the users. 

The best thing about embedded surveys is there are no more redirects preventing users from going away from the page. The users can give their feedback within the webpage itself and leads to a higher retention rate. It does not matter whether you have an e-commerce website or a business website, an embedded feedback survey is a great way of communicating with the users and conveying them how much you value their opinions. 

Other options: 

Survey link on the website: Publishing a feedback survey on the website using link is a common practice amongst many website owners. In fact, many of them create a dedicated and attractive CTA button linked to the feedback survey. However, the downside of publishing the survey link on the website is, users are redirected to the feedback survey website to take the survey which highly disrupts their browsing experience. 

QR code integration: There is one more benefit of the website feedback survey tools as apart from embedding survey links, you can also generate a QR code for your feedback survey.  Users after scanning the QR code are allowed to participate in the survey. 


Using the right website user feedback tool provides you with so many options to collect website feedback from the users. These tools are not just limited to creating surveys and collecting feedbacks but they do have an analytic platform as well using which you can interpret the responses to make informed decisions. 

Use feedback to improve your website design, performance, and functionality. Reach out to the users who have given good feedback and undertake the efforts to make them brand advocates. Remember maintaining good relations with the website users motivate them to promote your website actively. 

Now that you know different options to collect website feedback from users, it’s time to start creating your first feedback survey. Not using QuestionPro yet? Start using it from today and turn visitors into users and users into brand advocates.