The beauty industry is an ever-evolving one, with trends like lip kits—hello, Kylie!—and charcoal face masks coming from seemingly nowhere and turning into the next big thing. The beauty industry grew by 6% in 2017,…

How does a brand know their current offering isn’t working? Or that consumers will be interested in their newest product, before they sink the cost of going to market? This information comes from market research,…

It shouldn’t come as any surprise that the pet industry, which reached $86 billion in 2017, will continue to have a strong growth trajectory. Our relationships with our pets have slowly changed over the past…

To celebrate America’s Independence Day, we put together this infographic with facts and figures to show how Americans are celebrating. Please refer to the firework section before you light anything tomorrow! We wish you a happy…

The month of June is named after the Roman goddess Juno, patroness of marriage and the well-being of women. Knowing that, it makes sense that June is also the most popular month to get married. If you like…

Market research, according to The American Marketing Association, is defined as linking the consumer to the marketer through information used to identify and define marketing opportunities and issues; generate, refine and evaluate marketing actions; and…