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Home CX Page 182

CX

rensis-likert-and-the-likert-scale

Rensis Likert and the Likert scale

Rensis Likert, a famous American psychologist, developed the Likert scale, which has profoundly affected the world of behavior research. Likert’s […]

Testing, testing…1…2…3…

It’s a mantra we hear often, but we seem to forget as often as we hear it: test your surveys […]

Tips, tips, and more tips, and some fun info about global brands. It’s time for the #FridayFive!

This week, we have some tips for you — from how to design a usability test, to considerations for segmentation, […]

Color the Survey Pretty!

We’re working on our upcoming special free training session all about personalizing and customizing surveys. I did a quick how-to […]

Tweets in Google search results soon; research quality perspectives; tips for your market research; subscription models and instant feedback; and two similar studies – two very different results! That’s this week’s #FridayFive!

This week, we look at a fresh perspective on the notion that research quality is dropping quickly; how subscription business […]

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