Attribution Models: Types + How To Choose the Right Model
Understanding the influence of many touchpoints on customer behavior is critical in the ever-changing marketing world for optimizing campaigns and […]
Market Research
Multi-Touch Attribution: What it is, Types + How to Apply
There’s a famous quote from the turn of the 20th century by an American businessman named John Wanamaker that still […]
EFE Matrix: Step-by-Step Guide for Business Growth
In today’s dynamic and competitive business environment, it is critical for businesses to recognize and handle the external forces that […]
Product Differentiation: What it is, Types + How to do it?
Product differentiation is one way that a business can set itself apart from its competitors in the market. This process […]
Survey Research: Definition, Examples and Methods
Survey Research is a quantitative research method used for collecting data from a set of respondents. It has been perhaps […]
