• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
QuestionPro

QuestionPro

questionpro logo
  • Products
    survey software iconSurvey softwareEasy to use and accessible for everyone. Design, send and analyze online surveys.research edition iconResearch SuiteA suite of enterprise-grade research tools for market research professionals.CX iconCustomer ExperienceExperiences change the world. Deliver the best with our CX management software.WF iconEmployee ExperienceCreate the best employee experience and act on real-time data from end to end.
  • Solutions
    IndustriesGamingAutomotiveSports and eventsEducationGovernment
    Travel & HospitalityFinancial ServicesHealthcareCannabisTechnology
    Use CaseAskWhyCommunitiesAudienceContactless surveysMobile
    LivePollsMember ExperienceGDPRPositive People Science360 Feedback Surveys
  • Resources
    BlogeBooksSurvey TemplatesCase StudiesTrainingHelp center
  • Features
  • Pricing
Language
  • English
  • Español (Spanish)
  • Português (Portuguese (Brazil))
  • Nederlands (Dutch)
  • العربية (Arabic)
  • Français (French)
  • Italiano (Italian)
  • 日本語 (Japanese)
  • Türkçe (Turkish)
  • Svenska (Swedish)
  • Hebrew IL (Hebrew)
  • ไทย (Thai)
  • Deutsch (German)
  • Portuguese de Portugal (Portuguese (Portugal))
Call Us
+1 800 531 0228 +1 (647) 956-1242 +52 999 402 4079 +49 301 663 5782 +44 20 3650 3166 +81-3-6869-1954 +61 2 8074 5080 +971 529 852 540
Log In Log In
SIGN UP FREE

Home Surveys

How to use business surveys to collect smarter business insights

Business-survey-software

Business survey software: for smarter business insights

The business landscape is becoming hyper-competitive day-by-day. Businesses are facing challenges in not only attracting new customers but in retaining them too. Irrelevant to type, companies need to work smarter and harder, even than before to create a loyal customer base who won’t drift to the competition.

Apart from excellent customer experience, valuable customer insights and suggestions are essential to get repeat customers and referrals. Nevertheless, the current methods to collect customer insights are not that efficient, and also the data generated is not of high quality to derive quantifiable insights. Additionally, the business survey software available as freemium tools often lack the dynamic capabilities necessary to meet individual needs and businesses. 

To get inside your customer’s mind, you need a professional business survey software that leapfrogs the common hurdles of creating, distributing, and analyzing surveys. 

Challenges in collecting actionable insights 

They say customer satisfaction surveys get into the minds of your customers. Nevertheless, it isn’t easy unless you have an excellent survey software and a brilliant survey questionnaire. Undoubtedly, customer surveys are the most prudent, cost-effective, and attainable approach to communicate with your customers. However, an average business survey software comes with many drawbacks and limitations. These limitations and disadvantages act as roadblocks preventing businesses from obtaining meaningful insights. 

“One-size-fits-all” approach: The method utilized to distribute survey matters a lot when it comes to running a successful data collection campaign. You do have an option to distribute your business survey via SMS, QR Code, email, or embed it on the website. However, you should not forget that each customer will have his/her own set of challenges to take the survey. 

For example, millennials being more digitally connected are not interested in responding to the email surveys. In addition to that, generation X is not involved in SMS Surveys but will take the email survey. In addition to that, not many business survey software offers enough scope to beta test the survey before distributing it, which also is one of the challenges in data collection.

Failure to turn valuable insights into action plans: To ensure you are using customer insight to bring value to the business, you need to know the “Why” behind collecting customer insights. 

Surveys created with hollow questionnaires will collect nothing but the poor quality of data having no actionable insights. Limited scope to choose question types and apply dynamic survey logic also limits businesses in concerting collected insights into an actionable plan. 

Failure to integrate survey software with existing business systems: Digitization has provided business with ample opportunities to use versatile online tools creating various customer touchpoints. Not many online survey software offers the flexibility to connect with existing CRMs and third-party tools.

Failure to integrate survey tool with other business systems create silos in automating the transition between interaction, survey, response, and action. Additionally, without proper integration, it becomes impossible to initiate communication between survey data and the business database, which has high-quality data related to consumer behavior and their lifecycle. 

Inability to provide real-time analysis: Even if you collect good quality consumer insights, the data won’t make any sense if your survey software is incapable of delivering real-time reporting. Businesses get transparency in issues and customer challenges if they are allowed to analyze the data in real-time. In addition to that, business managers can detect trends early and act immediately to resolve customer complaints about providing better customer experience.

Are you looking for ways to better understand your customers? Check out QuestionPro’s latest blog discussing their Customer Insight Platform!

Overcome challenges with intuitive business survey software 

Broader choice in survey distribution: It is necessary to gauge your options if you want to overcome the one-size-fits-all approach. Try and create business surveys using business survey software and test the survey and the software on different parameters. A good survey software will provide you different options like email, SMS, QR code, website embed, and popup options to distribute your survey.

Based on the analysis,  businesses can decide whether to segregate the distribution channels according to the preference of the respondents, or they are fine without segregation. Not only it allows enough scope to experiment with the distribution theory but it also allows businesses to decrease the churn rate and enhance the convenience of taking online surveys. 

Use different question types and dynamic logic: Go for a survey tool offering an intuitive interface for creating surveys. Apart from the drag-and-drop interface, make sure it also provides versatile question types such as NPS, MAxDiff, Sinelg select, Multi-select, rating, scoring, rank order, constant sum, ad much more.

Furthermore, an intuitive survey platform also needs to offer a comprehensive question logic which can decide the respondent’s journey in the survey. Question logic helps in asking the right questions to the right people leading to precise and quality data collection.

Integrate survey software for richer insights:

to the right people leading to precise and quality data collection. 

Integrate survey software for more precious insights: 

A survey platform offering enough flexibility to integrate not only with the existing in-house systems like CRM’s or online databases but also with the third-party tools used by a business helps a great deal in overcoming barriers caused due to lack of integration. With third-party integration, businesses can initiate transfer and interaction of the customer metadata between that of third party tools and the survey software. 

It helps in enriching the survey reports and enables businesses to analyze the survey results based on products, services, customer types, departments, and similar categories. In a way, integration brings about two communication of the collected consumer insights, which is very much essential for managing precise, quality, and actionable consumer insights. 

Instant reports for instantaneous actions: Suppose you have the customer insight data, but you fail to analyze it in real-time to derive actionable insights. It’s like shooting in the wrong ally or diminishing the value of your collective efforts of collecting quality data. An intuitive survey software provides a wholesome analytics dashboard that can be used to derive insights in real-time.

Apart from all the points mentioned above, make sure that the business survey software you choose is available through the mobile app as well. Besides, the mobile survey app must be capable of offline and online data collection, allowing you to analyze the results anytime and from any location. The ability to customize the analytic dashboard is a big win. Versatility in presenting and downloading data in multiple formats is another metric you should not miss in a business survey software.

Now get started and create a business survey and start understanding what survey method works and what survey is useful in gathering honest consumer feedback.

SHARE THIS ARTICLE:

About the author
Adi Bhat
Aditya Bhat, a.k.a. ‘Adi’, is a thought leader in market strategy and business development. He leads QuestionPro's sales teams to partner with companies, government organizations, and nonprofit institution.
View all posts by Adi Bhat

Primary Sidebar

Gain insights with 80+ features for free

Create, Send and Analyze Your Online Survey in under 5 mins!

Create a Free Account

RELATED ARTICLES

HubSpot - QuestionPro Integration

Food Lion NPS and Customer Sentiment in 2025

Apr 30,2025

HubSpot - QuestionPro Integration

The 2024 Spending Report: How Consumers Balanced Bonuses and Holiday Costs

Feb 07,2025

HubSpot - QuestionPro Integration

What are the Quota Sampling Advantages And Disadvantages?

Mar 25,2025

BROWSE BY CATEGORY

  • Academic
  • Academic Research
  • Artificial Intelligence
  • Assessments
  • Audience
  • Brand Awareness
  • Business
  • Case Studies
  • Communities
  • Consumer Insights
  • Customer effort score
  • Customer Engagement
  • Customer Experience
  • Customer Loyalty
  • Customer Research
  • Customer Satisfaction
  • CX
  • Employee Benefits
  • Employee Engagement
  • Employee Engagement
  • Employee Retention
  • Enterprise
  • Events
  • Forms
  • Friday Five
  • General Data Protection Regulation
  • Guest Post
  • Insights Hub
  • Life@QuestionPro
  • LivePolls
  • Market Research
  • Marketing
  • Mobile
  • Mobile App
  • Mobile diaries
  • Mobile Surveys
  • New Features
  • non-profit
  • NPS
  • Online Communities
  • Polls
  • Question Types
  • Questionnaire
  • QuestionPro
  • QuestionPro Products
  • Release Notes
  • Research Tools and Apps
  • Revenue at Risk
  • Startups
  • Survey Templates
  • Surveys
  • Tech News
  • Tips
  • Training
  • Training Tips
  • Trending
  • Tuesday CX Thoughts (TCXT)
  • Uncategorized
  • VOC
  • Webinar
  • Webinars
  • What’s Coming Up
  • Workforce
  • Workforce Intelligence

Footer

MORE LIKE THIS

Credit-Unions-NPS-2025

Credit Unions NPS Leading in Loyalty in 2025

May 21, 2025

ken tcxt

Experience – What’s Included? | Tuesday CX Toughts

May 20, 2025

artificial-data

What is Artificial Data & How It’s Shaping Research

May 20, 2025

wells-fargo-nps-2025

Wells Fargo NPS 2025: What Businesses Can Learn

May 19, 2025

Other categories

  • Academic
  • Academic Research
  • Artificial Intelligence
  • Assessments
  • Audience
  • Brand Awareness
  • Business
  • Case Studies
  • Communities
  • Consumer Insights
  • Customer effort score
  • Customer Engagement
  • Customer Experience
  • Customer Loyalty
  • Customer Research
  • Customer Satisfaction
  • CX
  • Employee Benefits
  • Employee Engagement
  • Employee Engagement
  • Employee Retention
  • Enterprise
  • Events
  • Forms
  • Friday Five
  • General Data Protection Regulation
  • Guest Post
  • Insights Hub
  • Life@QuestionPro
  • LivePolls
  • Market Research
  • Marketing
  • Mobile
  • Mobile App
  • Mobile diaries
  • Mobile Surveys
  • New Features
  • non-profit
  • NPS
  • Online Communities
  • Polls
  • Question Types
  • Questionnaire
  • QuestionPro
  • QuestionPro Products
  • Release Notes
  • Research Tools and Apps
  • Revenue at Risk
  • Startups
  • Survey Templates
  • Surveys
  • Tech News
  • Tips
  • Training
  • Training Tips
  • Trending
  • Tuesday CX Thoughts (TCXT)
  • Uncategorized
  • VOC
  • Webinar
  • Webinars
  • What’s Coming Up
  • Workforce
  • Workforce Intelligence

questionpro-logo-nw
Help center Live Chat SIGN UP FREE
  • Sample questions
  • Sample reports
  • Survey logic
  • Branding
  • Integrations
  • Professional services
  • Security
  • Survey Software
  • Customer Experience
  • Workforce
  • Communities
  • Audience
  • Polls Explore the QuestionPro Poll Software - The World's leading Online Poll Maker & Creator. Create online polls, distribute them using email and multiple other options and start analyzing poll results.
  • Research Edition
  • LivePolls
  • InsightsHub
  • Blog
  • Articles
  • eBooks
  • Survey Templates
  • Case Studies
  • Training
  • Webinars
  • All Plans
  • Nonprofit
  • Academic
  • Qualtrics Alternative Explore the list of features that QuestionPro has compared to Qualtrics and learn how you can get more, for less.
  • SurveyMonkey Alternative
  • VisionCritical Alternative
  • Medallia Alternative
  • Likert Scale Complete Likert Scale Questions, Examples and Surveys for 5, 7 and 9 point scales. Learn everything about Likert Scale with corresponding example for each question and survey demonstrations.
  • Conjoint Analysis
  • Net Promoter Score (NPS) Learn everything about Net Promoter Score (NPS) and the Net Promoter Question. Get a clear view on the universal Net Promoter Score Formula, how to undertake Net Promoter Score Calculation followed by a simple Net Promoter Score Example.
  • Offline Surveys
  • Customer Satisfaction Surveys
  • Employee Survey Software Employee survey software & tool to create, send and analyze employee surveys. Get real-time analysis for employee satisfaction, engagement, work culture and map your employee experience from onboarding to exit!
  • Market Research Survey Software Real-time, automated and advanced market research survey software & tool to create surveys, collect data and analyze results for actionable market insights.
  • GDPR & EU Compliance
  • Employee Experience
  • Customer Journey
  • Synthetic Data
  • About us
  • Executive Team
  • In the news
  • Testimonials
  • Advisory Board
  • Careers
  • Brand
  • Media Kit
  • Contact Us

QuestionPro in your language

  • English
  • Español (Spanish)
  • Português (Portuguese (Brazil))
  • Nederlands (Dutch)
  • العربية (Arabic)
  • Français (French)
  • Italiano (Italian)
  • 日本語 (Japanese)
  • Türkçe (Turkish)
  • Svenska (Swedish)
  • Hebrew IL (Hebrew)
  • ไทย (Thai)
  • Deutsch (German)
  • Portuguese de Portugal (Portuguese (Portugal))

Awards & certificates

  • survey-leader-asia-leader-2023
  • survey-leader-asiapacific-leader-2023
  • survey-leader-enterprise-leader-2023
  • survey-leader-europe-leader-2023
  • survey-leader-latinamerica-leader-2023
  • survey-leader-leader-2023
  • survey-leader-middleeast-leader-2023
  • survey-leader-mid-market-leader-2023
  • survey-leader-small-business-leader-2023
  • survey-leader-unitedkingdom-leader-2023
  • survey-momentumleader-leader-2023
  • bbb-acredited
The Experience Journal

Find innovative ideas about Experience Management from the experts

  • © 2022 QuestionPro Survey Software | +1 (800) 531 0228
  • Sitemap
  • Privacy Statement
  • Terms of Use