A year ago, we published a series of best practice for questionnaire development. This year, we would like to highlight some common mistakes that research practitioners should avoid, to ensure their data collection effort is not wasted. We are calling them The Seven Deadly Sins Of Questionnaire Design. The Seven Deadly Sins emerged from an ecclesiastic era, and since then have evolved as broader ethic markers for those who prefer disinfected consciences.

Rewards: offering one for your survey practically guarantees you’ll increase your response rates. Of course, you’ll want to use them judiciously so you don’t completely bias your responses, but, done right, you can reap the benefits easily….